ALDI SUISSE x Kingfluencers Campaign

ALDI SUISSE competes on price, and the discount positioning that wins shoppers on cost can just as easily cost it on quality perception. The brief Kingfluencers took on was not a seasonal push but a full year of presence, covering the everyday assortment and the seasonal moments a grocery calendar turns on. The working idea was that value reads as more credible when it is demonstrated repeatedly in ordinary contexts than when it is asserted once.

The creative line, "Small in price, big in heart, taste, freshness, and locality", gave the programme a frame that let creators talk about cost and quality in the same breath. Kingfluencers ran a tiered roster of 3 micro, 3 mid-tier and 4 macro influencers on Instagram and TikTok, publishing 57 posts over twelve months. The year was punctuated by a Christmas in Summer Dinner on 5 September 2024 at Marmite Foodlab in Zurich, where creators saw the Christmas range months before shoppers would, pulling content forward into a period retailers usually address late.

Spreading one roster across a year rather than concentrating it let the campaign attach to seasonal moments as they arrived, using creators the audience had already seen in an everyday grocery context.

Kingfluencers reports 3.3M impressions, 1.9M reach and 20K engagements for the year, and separately 90K impressions, over 45K reach and a 3.6% engagement rate for the Zurich dinner, against a 2 to 4% benchmark it defines itself. All figures come from the agency's own case page. It does not break results down by creator tier or platform, and states no sales outcome despite listing a sales increase among the campaign objectives.