Globus x Kingfluencers Campaign

Globus was opening a Beauty Studio and needed it understood as a destination rather than a department. The target was Gen Z, an audience that can buy the same beauty products on a phone at any hour, so the campaign's real task was to justify the journey to a specific physical store. Branding the space the Glow Zone gave it a name to be talked about, but a name alone does not move anyone across a city.

Kingfluencers built the campaign around things that could only happen in the room. Twelve influencers covered live demonstrations, meet and greets, behind-the-scenes access, and in-store activities and giveaways, publishing 54 posts on Instagram and TikTok across two separate month-long campaigns, with the activity extending into newsletters as well as social. The Lausanne meet and greet did something more specific than reach: it brought creators' own followers into the store, converting an audience that existed online into people standing in the space.

Splitting the work into two one-month campaigns rather than one continuous run gave the studio a second opening moment, which matters for a destination that has to be rediscovered rather than launched once. Two creators independently pointed to the local framing, including revisiting familiar Lausanne landmarks, as the reason the content felt like theirs.

Kingfluencers reports more than 2.4M impressions, more than 1.3M reach and 41K engagements from 54 posts by 12 influencers. The plus signs on the reach and impression figures are not explained. No footfall, appointment or sales data is given for the Beauty Studio itself, which is the outcome the campaign existed to produce, and all figures are self-reported.