An infographic explaining Ecomobi's performance-driven UGC strategy for brands, connecting creators to GMV on TikTok
Submitted by Ecomobi

3CE Everyday Beauty TikTok Shop UGC Program

Influencer Marketing

Ecomobi activated over 350+ KOLs to produce 1,000 TikTok UGC videos for Korean cosmetics brand 3CE in Vietnam, and reports VND700M in TikTok GMV.

VND700MTikTok GMV
35%Conversion Rate
10M+Total Views
18%Avg Engagement Rate

About the campaign

Ecomobi ran a TikTok UGC program for 3CE in Vietnam that generated 700M VND in TikTok GMV in two months. 3CE is an established Korean cosmetics brand competing in a saturated beauty market. The brand needed to reach Gen Z shoppers and turn awareness into measurable sales on TikTok Shop.

The agency activated over 350 nano, micro and mid-tier KOLs under the theme "Everyday Beauty". Creators worked 3CE products into their daily makeup routines and produced 1,000 UGC videos in 60 days. The videos used trending sounds, filters and formats, tagged #makeup3cepartner and #depdachieu. The agency tracked every video in real time and put targeted ad spend behind the top performers. All of this activity pointed viewers to 3CE's TikTok Shop.

The agency reports 700M VND in TikTok GMV and a 35% conversion rate. The videos drew 10M+ total views. The average engagement rate reached 18%.

Case in 60 seconds

3CE, an established Korean cosmetics brand, competed in a saturated Vietnamese beauty market on TikTok, where new brands and creators emerge daily, so Gen Z attention was costly and views alone could not prove commercial value.

Gen Z and Millennial beauty shoppers buy on the word of peers, because reviews, unboxings and testimonials carry the trust that polished advertising has lost, so the number of genuine voices matters more than any single post.

Ecomobi built the work as a sales system under the theme "Everyday Beauty", asking creators to fold 3CE products into their real daily makeup routines so each video read like advice from a friend.

Over 350 nano, micro and mid-tier KOLs produced 1,000 UGC videos on TikTok in 60 days, using trending sounds, filters and formats tagged #makeup3cepartner and #depdachieu. Top performers received targeted ad spend that directed viewers to 3CE's TikTok Shop.

Ecomobi reports 700M VND in TikTok GMV and a 35% conversion rate for 3CE, alongside 10M+ total views and an 18% average engagement rate, with sales measured through the brand's TikTok Shop.

Strategy Breakdown

Gen Z and Millennial beauty shoppers in Vietnam who rely on peer reviews, unboxing videos and authentic testimonials when deciding what to buy.
Gen Z and Millennial beauty shoppers trust people over polished ads, so a brand voice on its own struggles to persuade an audience that looks to peer reviews before it buys.
TikTok beauty in Vietnam fills daily with new brands and creators, which makes attention expensive and pushes an established name like 3CE to prove sales, because views alone no longer count as success.
3CE supplied products that creators worked into their own daily makeup routines, so the brand showed up as a tool inside ordinary use instead of as the subject of a scripted ad.
Shoppers act when content feels like a tip from a friend and leads straight to the shop, so directing engaged viewers to 3CE's TikTok Shop closed the gap between discovery and purchase.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • Ecomobi

Results & Evidence

MetricValue
TikTok GMVVND700M
Conversion Rate35%
Total Views10M+ views
Avg Engagement Rate18%
UGC Videos Produced1,000 UGC videos
KOLs Activatedover 350+ KOLs

Why Ecomobi's strategy worked

  1. 1

    A large roster of smaller creators working to one everyday theme keeps high volume coherent, because each video differs in voice while repeating the same routine-based use of the product.

  2. 2

    Paid amplification works harder when it follows organic signal, since spend placed only behind the videos with the highest engagement and purchase intent backs content that has already shown it can sell.

  3. 3

    Dedicated hashtags such as #makeup3cepartner give a high-volume creator program a measurable trail, so performance can be read video by video while disclosure to viewers stays clear.

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