Submitted by Kingfluencers

33.4 Million Impressions: How Our Influencer Marketing Became a Scalable Year-Round Strategy for Coop

Influencer Marketing

In its eighth year on the Coop account, Kingfluencers reports 33.4M impressions for 2025, with the Raclette and Christmas peaks at 7.86% and 8.79% engagement.

33.4Mimpressions across the 2025 annual campaign
14.3Mreach across the year
276.3Kengagements across the year
8.79%engagement rate, Christmas campaign
7.86%engagement rate, Raclette and Fondue
110posts from 25 influencers

About the campaign

By 2025 the Coop account had been running for eight years and had spent three of them in a year-round format, which makes it the clearest test in Kingfluencers' portfolio of whether sustained influencer presence compounds. The stated aim moved beyond promoting private labels campaign by campaign to embedding brands such as Ünique, Prix Garantie, Karma, Fine Food, Naturaplan and Naturaline into everyday consumption, with the seasonal peaks reinforcing a continuous presence rather than substituting for it.

Twenty-five influencers, 6 micro, 10 mid-tier and 9 macro, published 110 posts across stories, reels and TikTok videos over the year. The seasonal executions were built to resist the obvious staging. Raclette and Fondue moved cheese out of the family dining room to a lakeside campsite and a mountain view, and kept the imperfect attempts in frame. The Christmas campaign worked from small domestic detail, a familiar snack or a tin tied to a family memory, rather than festive spectacle.

The engagement rates are the interesting part. Raclette and Fondue returned 7.86% and Christmas 8.79%, against the 2 to 5% range Kingfluencers reports across its other Swiss campaigns. Emotionally specific, seasonally timed content appears to behave differently from product-led work, at least on this account.

Kingfluencers reports 33.4M impressions, 14.3M reach and 276.3K engagements for the year, with 6.1M impressions and 2.6M reach for Raclette and Fondue and 5.6M impressions and 1.9M reach for Christmas. Conversion is named as an objective but no sales or basket outcome is given, the small "interactions" counts of 548 and 294 are never defined, and all figures are self-reported.

Case in 60 seconds

By 2025 the Coop account had run for eight years and spent three in a year-round format, so the question was no longer whether influencer marketing works but whether sustained presence compounds.

The aim had moved past promoting private labels campaign by campaign to embedding them in everyday consumption, with seasonal peaks reinforcing a continuous presence rather than substituting for it.

Build the seasonal executions to resist the obvious staging, so a familiar ritual becomes watchable again.

Twenty-five influencers, 6 micro, 10 mid-tier and 9 macro, published 110 posts as stories, reels and TikTok videos. Raclette and Fondue moved cheese out of the family dining room to a lakeside campsite and a mountain view and kept the failed attempts in frame, while Christmas worked from small domestic detail, a favourite snack or a tin tied to a family memory.

Kingfluencers reports 33.4M impressions, 14.3M reach and 276.3K engagements for the year, with Raclette and Fondue at a 7.86% engagement rate and Christmas at 8.79%.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Swiss households buying private label groceries week to week, met at the seasonal moments when cooking becomes an occasion rather than a routine.
Raclette, Fondue and Christmas are so heavily coded in Swiss life that the expected imagery has stopped carrying any information.
Seasonal food content converges on the same table, the same lighting and the same finished dish, so it competes on execution rather than on interest.
Coop products appear as the quiet component of a real occasion, the snack or the tin already tied to a memory, rather than as the subject of the content.
Emotional specificity outperforms polish. Content built on a particular memory or an unlikely setting invites a reply, which is visible in engagement rates well above the range the agency reports elsewhere.

Creative & Execution System

Assets & channels

  • Instagram stories
  • Instagram reels
  • TikTok videos

Partners

  • Kingfluencers

Participation mechanic

  • Seasonal activations at Veganuary, barbecue season, Raclette and Fondue season, and Christmas
  • Creative freedom for creators within a data-led campaign framework
  • Unstaged content that keeps mishaps in frame

Creator role

  • 6 micro influencers
  • 10 mid-tier influencers
  • 9 macro influencers

Results & Evidence

MetricValueResult typeConfidence
Annual impressions33.4MimpressionsAgency reported
Annual reach14.3MreachAgency reported
Annual engagements276.3KengagementAgency reported
Raclette and Fondue impressions6.1MimpressionsAgency reported
Raclette and Fondue reach2.6MreachAgency reported
Raclette and Fondue engagement rate7.86%engagement_rateAgency reported
Christmas impressions5.6MimpressionsAgency reported
Christmas reach1.9MreachAgency reported
Christmas engagement rate8.79%engagement_rateAgency reported
Posts published110outputAgency reported
Influencers activated25outputAgency reported

Why Kingfluencers's strategy worked

  1. 1

    Eight years on one account, three of them year-round, is the condition that makes compounding visible, and this case is the clearest test of it in the agency's portfolio.

  2. 2

    Moving Raclette out of the family dining room to a campsite or a mountain view gave a heavily coded ritual something new to look at without abandoning it.

  3. 3

    Keeping imperfect attempts in frame invited replies rather than admiration, which is consistent with engagement rates well above the agency's usual 2 to 5% range.

  4. 4

    Building Christmas from small domestic detail rather than festive spectacle let ordinary private label products carry a memory instead of a message.

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