Yellowstone Foods Cowboy-Inspired Instagram and TikTok Creator Campaign
Influencer MarketingIZEA ran an Instagram and TikTok creator campaign for the cowboy-inspired product line of Yellowstone Foods, with 19 pieces of content and a reported 52% engagement rate.
Case in 60 seconds
Yellowstone Foods came to IZEA to promote its cowboy-inspired product line, which needed an audience that would recognise the theme rather than treat it as another grocery label.
The campaign turns on a shared theme rather than a borrowed one, because a cowboy-inspired product line already sits close to fans of the series "Yellowstone", so creators could speak to an interest that existed before the brand arrived.
IZEA built the work as an influencer campaign that connected the brand with fans of the series "Yellowstone", using the cowboy theme of the product line as the bridge between the two.
Creators produced 19 pieces of content for Yellowstone Foods across Instagram and TikTok, promoting the cowboy-inspired product line and placing it in front of fans of the series "Yellowstone".
IZEA reports that the content achieved over 500,000 impressions and a 52% engagement rate, while the page does not say how the engagement rate was calculated or over what period.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
Partners
- IZEA
Results & Evidence
| Metric | Value |
|---|---|
| Impressions | over 500K impressions |
| Engagement Rate | 52% engagement rate |
| Content Pieces | 19 pieces of content |
Why IZEA's strategy worked
- 1
A product line whose theme already matches a popular series can reach that series' fans through creators without a licensing claim, because the shared cowboy theme does the connecting rather than an endorsement.
Results
3M+
Views
43K+
Engagement
34K
Brand social followers
Results
1.7M
Engagements
41.1M
Impressions
145%
Assets delivered
