Scaling Influencer Marketing in Niche Markets – Vinted’s Success in Hungary and Slovakia
Submitted by The Cirqle

Vinted Hungary and Slovakia Creator Program

Influencer Marketing

The Cirqle ran an influencer program with 129 influencers for Vinted in Hungary and Slovakia, producing 645 pieces of content and reporting 4M impressions.

4MImpressions
33%Creator Cost Savings

About the campaign

Vinted worked with The Cirqle and 129 influencers in Hungary and Slovakia, and saved 33% on creator costs. Vinted is an online marketplace for pre-loved fashion. Its goal was to increase website traffic in these two smaller markets, where brand-aligned creators were hard to find.

The agency used AI discovery to find creators in the fashion and parenthood niches. Verified metrics tied each selection to the campaign goals. The 129 influencers produced 645 pieces of content. Formats included TikToks, Instagram Reels and Stories. A negotiation feature on the agency's platform was used for creator fees.

The agency reports that the campaign generated 4 million impressions. The negotiation tool saved 33% on creator costs across the collaborations.

Case in 60 seconds

Vinted wanted more website traffic in Hungary and Slovakia, but as smaller markets they held few high-quality influencers who matched the brand's ethos, which made campaigns at scale hard to run.

In a small market the binding constraint is finding creators before it is paying them, because a thin pool of brand-aligned influencers caps scale long before budget does, so discovery decides how far a campaign can go.

The Cirqle used AI discovery and verified metrics to find brand-aligned creators in the fashion and parenthood niches, so selection in a thin market was data-backed and tied to campaign goals.

Vinted worked with 129 influencers in the fashion and parenthood niches, who produced 645 pieces of content across TikToks, Instagram Reels and Stories, while a negotiation tool was used to bring down creator costs.

The Cirqle reports that the campaign generated 4 million impressions, and that its negotiation tool saved 33% on creator costs across the collaborations with 129 influencers in the two markets.

Strategy Breakdown

Audiences in Hungary and Slovakia, reached through influencers in the fashion and parenthood niches.
Smaller markets such as Hungary and Slovakia offer a limited supply of high-quality, relevant influencers, so the hard part of the brief was creator supply before any creative question.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • The Cirqle

Results & Evidence

MetricValue
Impressions4M impressions
Creator Cost Savings33% saved
Influencers129 influencers
Content Pieces645 pieces of content

Why The Cirqle's strategy worked

  1. 1

    Where a market holds few relevant creators, casting across an adjacent niche such as parenthood alongside fashion widens the pool, because the brief is no longer limited to one category of creator.

  2. 2

    A large roster in a small market makes fee negotiation matter, because savings on each collaboration accumulate across 129 influencers, which is where the 33% saved on creator costs came from.

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