Subway Signature Wraps Influencer Launch
Influencer MarketingThe Cirqle ran a 42-influencer launch campaign for Subway's two new Signature Wraps across Instagram, Twitter, Facebook and blogs, reporting 25M Consumers Reached in Subway's key markets.
About the campaign
Subway worked with The Cirqle and 42 influencers to launch two new Signature Wraps, reaching 25 Million Consumers. The wraps were the Sesame-Ginger Glazed Chicken and the Sweet N' Smoky Steak & Guac Signature Wraps. Both were designed to appeal to meat lovers. The goal was awareness in Subway's key markets through targeted influencer partnerships.
The agency used its AI-driven platform to select 42 influencers across Subway's core markets. Selection drew on RoAS forecasts, category alignment and audience demographics. Influencers worked from briefs made with the agency's AI-powered brief generator. Content approval ran inside the platform, and Subway tracked organic and paid social performance in real time. Influencers produced over 100 pieces of content across Instagram, Twitter, Facebook and blogs within one week.
The agency reports 25 Million Consumers Reached across Subway's key markets. The campaign recorded a 4.67% Engagement Rate, which the agency places above industry benchmarks. The case study headline gives the same figure as 25M impressions within 4 Weeks.
Case in 60 seconds
Subway was launching two new Signature Wraps built to appeal to meat lovers, so the brand needed awareness in its key markets within a short launch window and through tightly targeted influencer partnerships.
A launch aimed at meat lovers lands when a creator's own audience already matches that buyer, because category fit and demographics decide who sees the post, so selection mattered as much as volume.
Selection by data organized the work: The Cirqle chose each of 42 influencers on RoAS forecasts, category alignment and audience demographics, then kept messaging consistent with Subway's tone through AI-generated creative briefs.
Working from briefs written with an AI brief generator, 42 influencers passed content through in-platform approval and produced over 100 pieces of content across Instagram, Twitter, Facebook and blogs within one week.
The Cirqle reports 25 Million Consumers Reached across Subway's key markets and a 4.67% Engagement Rate, which it places above industry benchmarks, while its headline labels the same figure as 25M impressions.
Strategy Breakdown
Creative & Execution System
Assets & channels
- X (Twitter)
Partners
- The Cirqle
Results & Evidence
| Metric | Value |
|---|---|
| Impressions | 25M impressions |
| Consumers Reached | 25M Consumers Reached |
| Engagement Rate | 4.67% |
| Influencers Activated | 42 influencers |
| Pieces of Content | 100+ |
Why The Cirqle's strategy worked
- 1
Selecting creators on audience demographics and category alignment before any briefing puts the targeting into the casting stage, so each post starts with an audience that already fits the product being launched.
- 2
Running briefs and approvals inside one platform lets a roster of 42 influencers publish within a single week while the brand keeps control of tone, which suits a launch with a fixed window.
- 3
Tracking organic engagement and paid social performance side by side lets a brand choose which creator content to amplify, because the organic numbers show which pieces have earned paid support.
Results
3M+
Views
43K+
Engagement
34K
Brand social followers
Results
1.7M
Engagements
41.1M
Impressions
145%
Assets delivered
