RedTag.ca #TagAlong Las Vegas Instagram Girls Trip
Submitted by The Influence Agency

RedTag.ca #TagAlong Las Vegas Instagram Girls Trip

Influencer Marketing

The Influence Agency sent three Toronto influencers to Las Vegas for RedTag.ca's #TagAlong campaign, which the agency reports reached 403K people organically with a 33% engagement rate.

403KOrganic Reach
500KOrganic Impressions
100KOrganic Engagements
33%Engagement Rate

Case in 60 seconds

RedTag.ca wanted to become the go-to booking site for Canadians aged 18-35, but with so many travel sites to choose from it had to show how it guides travellers through every step of a booking.

The campaign turns on showing service rather than claiming it, because a real trip documented from booking to dining lets followers watch RedTag.ca cover every step, so the agency treats the itinerary itself as the argument.

Three real-life best friends from Toronto take a Las Vegas girls trip booked through RedTag.ca and invite their followers to #TagAlong, so the brand appears as the company that made every stage of the trip happen.

Victoria, Tee and Mel, fashion and lifestyle influencers from Toronto, documented booking, flights, accommodations, entertainment and dining in Las Vegas through Instagram stories, posts and blogs, covering ziplining, foodie tours and a Vegas Knights game, and each posted two unique blogs.

The Influence Agency reports 403K organic reach, 500K organic impressions, 100K organic engagements and a 33% engagement rate, along with 13K organic blog views and 100% positive brand sentiment for the #TagAlong campaign.

Strategy Breakdown

Canadian individuals between the ages of 18-35 looking to book their next vacation.
With so many travel sites to choose from, RedTag.ca had to separate itself through the guidance it gives across flights, accommodations and entertainment rather than through price claims alone.
The page casts RedTag.ca as the company that made the whole Las Vegas trip happen, so the brand sits behind every stage of the journey rather than in a single product moment.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • The Influence Agency

Creator role

  • Victoria
  • Tee
  • Mel

Results & Evidence

MetricValue
Organic Reach403K
Organic Impressions500K
Organic Engagements100K
Engagement Rate33%
Organic Blog Views13K
Positive Brand Sentiment100% positive sentiment

Why The Influence Agency's strategy worked

  1. 1

    Casting an existing friendship group rather than three unconnected creators gives a group trip a believable reason to exist, which suits a girls trip format where the shared experience is the content.

  2. 2

    Documenting a trip stage by stage, from booking through dining, turns a travel brand's service promise into a sequence followers can watch, because each stage shows the brand doing the work rather than describing it.

  3. 3

    Pairing social posts with two blogs per creator, one on activities and one on food, gives the same trip a longer search-friendly life, which the page reflects in reporting organic blog views separately.

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