Rediscovering the #Armani beauties community
About the campaign
- Brand
- Armani Beauty
- Service
- Influencer Marketing
- Platform
- TikTok, Instagram
- Campaign
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What Buttermilk did
Buttermilk built an authentic multi-tiered community for Armani Beauty starting with Brand Fans and layering mid/macro creators to drive brand awareness among Gen Z audiences. The strategy involved developing 'Armani It-Girl' archetypes and creating viral moments around new product launches.
Reported outcomes
MetricResult
Total views153M
Avg engagement rate7.8%
Total content output+15K
Total creator following113M
Total content engagement4.8M
Total creators activated7.8K