Presha Fruit Cold Pressed Summer Creator Posts
Influencer MarketingTRIBE ran an influencer marketing campaign for Presha Fruit Cold Pressed Juice, briefing creators on summer refreshment posts that the agency reports drew 44.4K likes and comments.
Case in 60 seconds
Presha Fruit wanted its Cold Pressed Juice shown as a product where taste and refreshment pair, so the work had to make purity visible in summer imagery rather than state it in copy.
The brief rests on the reading that purity is shown through a few visual cues, because clean ingredients, spritzing and ice let a viewer register freshness at a glance rather than through product claims.
Cold Pressed served up for summer framed the juice as summer refreshment, asking creators for simple, clean and light images that captured the product rather than staged advertising.
Creators were briefed to submit posts of pure fruit juice refreshment in summer, showing how they enjoy Presha Fruit with emphasis on vibrant ingredients, spritzing and ice, and TRIBE reports 42 creator posts in total.
TRIBE reports 44360 likes and comments and a 2.73% engagement rate across 42 creator posts, drawn from a roster with 1622589 combined followers, and it prints audience comments as a sentiment sample.
Strategy Breakdown
Creative & Execution System
Partners
- TRIBE
Results & Evidence
| Metric | Value |
|---|---|
| Likes & Comments | 44.4K likes and comments |
| Engagement Rate | 2.73% |
| Creator Posts | 42 creator posts |
| Combined Followers | 1.6M combined followers |
Why TRIBE's strategy worked
- 1
A brief that names a short list of visual cues, here ingredients, spritzing and ice, gives creators a shared look across many posts rather than leaving each one to interpret the product alone.
- 2
Tying a juice to one season gives creators a ready occasion to film around, so the product enters an existing summer routine rather than needing a new reason to appear in a feed.
Results
3M+
Views
43K+
Engagement
34K
Brand social followers
Results
1.7M
Engagements
41.1M
Impressions
145%
Assets delivered
