Making More of #MyBeautyCape
About the campaign
- Brand
- Elizabeth Arden
- Service
- Influencer Marketing
- Platform
- TikTok, Instagram
- Campaign
- —
What Buttermilk did
In 2022, Elizabeth Arden tasked Buttermilk with revitalizing their legendary Eight Hour franchise to attract a wider and more diverse audience through #MyBeautyCape. The challenge in 2023 was maintaining momentum year-round by focusing on lifestyle creators beyond beauty to showcase the product's versatility across six key creator tribes.
Reported outcomes
MetricResult
Total content output228
Total creator following5.2M
Total content engagement5%
Total creators activated146