Go Dominican Republic Macro Influencer Travel Storytelling
Submitted by The Influence Agency

Go Dominican Republic Macro Influencer Travel Storytelling

Influencer Marketing

The Influence Agency ran a six-creator Instagram and TikTok travel storytelling campaign for Go Dominican Republic among Canadian audiences, which the agency reports earned 1.9M+ impressions.

1.9M+Impressions
59K+Organic Engagements
14KSaves & Shares
7%Avg Engagement Rate

Case in 60 seconds

Recent negative press led to a decline in tourism from Canada, so Go Dominican Republic, the country's official tourism platform, needed to rebuild trust and restore confidence before awareness could turn into booking consideration.

Travelers put off by negative headlines weigh first-hand accounts from creators they already trust, because a lived experience answers a safety doubt that a tourism platform cannot credibly answer about itself.

The agency set out to reframe the conversation through real, lived experiences, replacing headlines with human stories so that trusted creators, rather than the tourism platform, carried the case for the destination.

Six macro influencers shared first-hand travel experiences across Instagram and TikTok, from resort experiences and scenery to cultural exploration and family-friendly adventures, timed to align with peak Canadian booking periods.

The Influence Agency reports 1.9M+ impressions, 59K+ organic engagements, 14K saves and shares and a 7% average engagement rate, and says Instagram comments showed audiences adding the destination to their travel bucket lists.

Strategy Breakdown

Canadian travelers, described on the page as Canadian audiences whose confidence in the Dominican Republic had fallen after negative press, reached through lifestyle and family creators.
Negative press had shaped how Canadian travelers saw the Dominican Republic, so the page frames the campaign as setting human stories against headlines rather than disputing the coverage directly.
Go Dominican Republic stepped back as the official tourism platform and let creators speak from their own trips, because reassurance about safety carries more weight from a visitor than from the destination itself.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok

Partners

  • The Influence Agency

Creator role

  • @vancitywild — creator
  • @isabelleheikens — creator
  • @angelaliggs — creator
  • @meghanorourkee — creator
  • @lai_tiffany — creator

Results & Evidence

MetricValue
Impressions1.9M+ impressions
Organic Engagements59K+ organic engagements
Saves & Shares14K saves & shares
Avg Engagement Rate7% average engagement rate

Why The Influence Agency's strategy worked

  1. 1

    A destination facing reputational damage can answer it with creators' first-hand trips rather than official messaging, because audiences treat a creator's lived experience as evidence where they would treat a tourism platform's claim as promotion.

  2. 2

    Timing creator content to peak booking periods places the reassurance where the travel decision is being made, so a sentiment campaign also works as a consideration campaign rather than a separate awareness exercise.

  3. 3

    Casting family creators alongside lifestyle creators widens the safety argument, because family-focused narratives speak to a risk concern that content aimed only at individual travelers would leave unaddressed.

Related Case studies