Submitted by IZEAAgency IPI Score 41/100

Frito-Lay Flamin' Hot Circle K Creator Videos

Influencer Marketing

IZEA worked with mega creators on TikTok and Instagram to promote Flamin' Hot Snacks at Circle K for Frito-Lay, reporting over 3M in organic reach.

3MOrganic Reach
4.5%Engagement Rate

Case in 60 seconds

Frito-Lay needed content that would connect Flamin' Hot Snacks to Circle K, with traffic to the Flamin' Hot landing page on CircleK.com as the destination the page names for the work.

The work turns on creator fit rather than a single brand script, because the page says each video carried a unique twist to suit the creators' styles, so the product message travelled in formats each audience already followed.

IZEA built the campaign around mega creators producing dynamic videos featuring Flamin' Hot Snacks at Circle K, with each video given a unique twist to suit the style of the creator who made it.

Mega creators on TikTok and Instagram produced videos featuring Flamin' Hot Snacks at Circle K, and IZEA promoted the content to key geographic areas to drive traffic to the Flamin' Hot landing page on CircleK.com.

IZEA reports over 3 million in organic reach and a 4.5% engagement rate, and says the content drove traffic to the Flamin' Hot landing page on CircleK.com, while the page gives no traffic figure.

Strategy Breakdown

Audiences in what the page calls key geographic areas, reached through the followings of mega creators on TikTok and Instagram.
Frito-Lay's Flamin' Hot Snacks appear in the videos in a Circle K context rather than on their own, so the brand plays the role of a reason to visit the retailer and its CircleK.com landing page.

Creative & Execution System

Assets & channels

  • TikTok
  • Instagram

Partners

  • IZEA

Results & Evidence

MetricValue
Organic Reachover 3M
Engagement Rate4.5%

Why IZEA's strategy worked

  1. 1

    Pointing creator content at a retailer landing page, as this work did with CircleK.com, ties a snack brand's social activity to the place of purchase rather than leaving it as awareness alone.

  2. 2

    Letting each creator shape the product video to their own style, while the retailer and product stay fixed, keeps the content native to each feed and still carries one consistent brand and store message.

  3. 3

    Promoting creator content to key geographic areas, as IZEA describes, concentrates spend where the retailer's stores are relevant, which matters when the call to action is a store-specific landing page.

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