V Donut with Guarana!-1
Submitted by TRIBEAgency IPI Score 32/100

Donut King V Donut with Guarana Creator Posts

Influencer Marketing

TRIBE ran an influencer marketing campaign for Donut King's V Donut with Guarana, in which creators posted with the product, and reports a 2.44% engagement rate.

2.44%Engagement Rate
33.5KLikes & Comments
1.4MCombined Followers

Case in 60 seconds

Donut King wanted the V Donut with Guarana seen in everyday settings such as a pre-gym moment or a new outfit, while keeping the packaging in shot so the brand's messaging stayed clear in creator posts.

The brief positions a donut with guarana as a kick before the gym rather than an indulgence, because placing a treat inside a fitness or fashion routine gives creators a natural reason to show it in their own lives.

The idea was to let creators hold the V Donut in its packaging within settings of their own choosing, so the product travelled through fun, natural posts rather than brand-made imagery, with the pack itself carrying the message.

Creators answered TRIBE's brief to submit posts of themselves with the V Donut, which asked for the donut to be shot in its packaging; TRIBE reports 19 creator posts from creators with 1375714 combined followers.

TRIBE reports a 2.44% engagement rate and 33537 likes and comments across the 19 creator posts, and the page reproduces audience comments, including one from a follower asking where to find such a donut.

Strategy Breakdown

Followers of the participating creators, approached through the gym and outfit settings that the brief named.
The brief casts the V Donut as an energy kick before the gym or a companion to a stylish new outfit, so the brand sits inside daily routines rather than standing apart as a treat.
The page shows commenters responding to the energy angle, with one asking where to find the donut, which indicates the guarana pairing gave followers something to react to rather than only something to like.

Creative & Execution System

Partners

  • TRIBE

Results & Evidence

MetricValue
Engagement Rate2.44%
Likes & Comments33.5K likes & comments
Creator Posts19 creator posts
Combined Followers1.4M followers

Why TRIBE's strategy worked

  1. 1

    Asking for the product to be shot in its packaging keeps branding legible inside creator content, because the pack carries the message while the creator supplies the setting and the tone of the post.

  2. 2

    Framing a treat around a specific moment such as a pre-gym kick gives creators a scene to build rather than a generic product shot, which keeps posts close to how they already present their own routines.

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