Capturing Community Spirit - The love story of the holiday season
About the campaign
- Brand
- Estée Lauder
- Service
- Influencer Marketing
- Platform
- TikTok, Instagram
- Campaign
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What Buttermilk did
Estée Lauder enlisted Buttermilk to elevate their 'What Do You Wish For?' holiday campaign, positioning them as the ultimate holiday shopping partner. The campaign focused on diverse brand fan creators (1-15k following) across four archetypes to share memorable gifting moments and ease holiday shopping stress.
Reported outcomes
MetricResult
Total emv$90.7K
Total views1M
Avg watch rate33%
Avg engagement rate9.3%
Total content output630
Total creators following4.4M