Submitted by 22 IMPACT

Baccarat Hotels New York Creator Campaign with Carlos Roberto

Influencer Marketing

22 IMPACT led a creator campaign with Carlos Roberto for Baccarat Hotels in New York City, and the agency reports 1M+ luxury-targeted impressions across talent and owned channels.

1M+Impressions

Case in 60 seconds

Baccarat Hotels needed its flagship New York City hotel to stand out in luxury hospitality, where the interiors and atmosphere of a property have to carry the brand rather than a price or a promotion.

Luxury travellers respond to visuals that feel aspirational yet authentic, so the campaign turns on a single creator's cinematic eye rather than a polished brand shoot alone, because a personal point of view lends the hotel credibility that owned imagery cannot.

The campaign blended polished editorial content with immersive storytelling, using lifestyle creator Carlos Roberto to present the hotel's refined interiors and timeless atmosphere as a picture of modern luxury travel.

22 IMPACT cast lifestyle creator Carlos Roberto, managed hotel coordination, production logistics, contracts and usage rights, and delivered platform-ready assets that were featured across Baccarat's socials and his own, with post-campaign insights and analysis to close.

22 IMPACT reports 1M+ luxury-targeted impressions delivered across talent editorial content and Baccarat Hotels' owned social and digital channels in New York, and describes the engagement as standout without publishing an engagement figure.

Strategy Breakdown

Luxury travellers, described on the page as a luxury-targeted audience for modern luxury travel in New York.
Luxury hospitality sells an atmosphere rather than a feature list, so the page puts the weight on showing the hotel's refined interiors and timeless atmosphere through editorial imagery.
The page casts Baccarat Hotels as the setting for modern luxury travel, with the hotel's spaces as the subject of the story rather than a backdrop to the creator.

Creative & Execution System

Partners

  • 22 IMPACT

Creator role

  • Carlos Roberto — creator

Results & Evidence

MetricValue
Impressions1M+ impressions

Why 22 IMPACT's strategy worked

  1. 1

    Running the same creator assets on the brand's channels and on the creator's own lets one production serve two audiences, which spreads the cost of an editorial shoot across owned and talent distribution.

  2. 2

    A hotel shoot depends on coordination with the property as much as on the creative, so an agency that owns logistics, transport and hotel coordination protects the brand alignment rather than leaving it to the talent.

  3. 3

    Securing usage and exclusivity rights at contract stage lets a hospitality brand keep running creator imagery on its own social and digital channels, so the content works as brand assets rather than a single post.

Related Case studies