
Begum Yucer
Influencer Marketing expert, ex HelloFresh
Wed, October 7, 2026 at 10:00 PM UTC

Influencer Marketing expert, ex HelloFresh

Co-founder, Influencer Strategists
On Thursday, 8 October, we’re doing a small, closed-door dinner in New York for our community and a few hand-picked guests from top brands. Think: sneaking into the insights of 200+ of the sharpest social and influencer leaders… while working through a proper three-course dinner in a private room at one of London’s most exclusive spots. We’ll share the patterns, the surprises, the things teams are quietly doubling down on. Then we just do what we never get to do enough: compare notes with people who actually get it.
Influencer marketing grew up fast. Creators got platforms. Brands got playbooks. Agencies built stacks of decks. But the people who engineer the campaigns—the strategists, the agency founders, the brand leads—were left without a true home. That's why Gordon Glenister, industry veteran and author of Influencer Marketing Strategy, and Djanan Kasumovic, former Head of Growth at Influencer Marketing Hub with 15 years in growth marketing, launched Influencer Strategists.
