Obviously

Based in San Francisco, Obviously is an influencer marketing agency with a team of 51 to 200 people, focused on end-to-end campaign execution across TikTok, Instagram, and YouTube. Its core work covers influencer sourcing, content production, paid social amplification, and longer-term ambassador programs, with logistics like product shipping handled in-house. Clients include Ulta Beauty, Amazon, Google, Lyft, Converse, Bumble, and Panda Express, spanning beauty, tech, gaming, food and beverage, and retail. A year-long Ulta Beauty ambassador collective of 50 influencers produced 3,100 pieces of content and added 143,000 new followers, while a Converse Chuck Taylor CX campaign across Instagram and TikTok delivered 2.3 million impressions and 1,554% ROI. The agency reports 5 billion impressions across its campaign history and a 65% engagement lift for ambassador content compared to one-off campaigns.