Ikea's creator song hit 248M views, 41K remixes
About the campaign
- Brand
- Ikea
- Service
- Influencer Marketing
- Platform
- TikTok
- Campaign
- UGC Creation
What Whalar did
IKEA ran a global TikTok campaign across 16 markets featuring a custom song 'Build the Flatpack' and influential creators making home transformation content. The campaign achieved 50M reach on TikTok with 41,000+ people using the track in their own UGC, generating 248.3M total views.
Reported outcomes
MetricResult
Reach50M
Ugc usage+41K
Engagements2.2M
Total views248.3M
Viewing time52K Hours
Total streams285M
Creators activated43