Ibiza Rocks #ThisIsIbiza campaign gained 40K followers, 5M impressions
About the campaign
- Brand
- Ibiza Rocks
- Service
- Influencer Marketing
- Platform
- TikTok
- Campaign
- —
What House of Marketers did
House of Marketers partnered with micro-influencers in the lifestyle and student niches to create the #ThisIsIbiza campaign, where creators stayed at Ibiza Rocks hotel and shared authentic experiences. The campaign generated 5M video impressions, gained 40K new TikTok followers, and achieved 150% month-on-month follower growth with a 12% engagement rate.
Reported outcomes
MetricResult
New followers40K
Engagement rate12%
Video impressions5M
Follower growth mom150%