FanDuel's influencer campaign hit 5:1 ROI, 23M impressions

What NeoReach did

NeoReach designed a performance-based CPA campaign for FanDuel to drive fantasy sports user signups with revenue share incentives. The always-on approach with influencers like Mikey Bolts, Matt Stonie, Jimmy Tatro, and Chris Smoove resulted in 38 million total campaign impressions and helped FanDuel beat DraftKings by a $600 million lead while spending less than their competitor.