Banana Phone hit 300% sales lift with $2K TikTok spend
About the campaign
- Brand
- Banana Phone
- Service
- Paid Social
- Platform
- TikTok
- Campaign
- Sponsored Content
What Obviously did
Banana Phone worked with Obviously to recruit mixed-tier Gen Z influencers to incorporate their product into TikTok content. With only $2,000 in ad spend, the campaign achieved a 300% sales lift and tracked 1,500+ sales from the TikTok videos.
Reported outcomes
MetricResult
Views3.2M
Total orders1,596
Lift in sales300%