Vamp
Vamp is an end-to-end influencer marketing platform that connects global brands with a vetted community of 45,000+ creators across Instagram, TikTok, YouTube, and Facebook. Founded in Sydney by Aaron Brooks, Karl Mapstone and Ben McGrath, Vamp serves brands including Adobe, Estée Lauder, Nike, Nestlé, Volkswagen, Heineken, and Disney from offices in Australia, the UK, Singapore, and Dubai. As an accredited Meta Business Partner, TikTok Creative Marketing Partner, and YouTube Creative Partner, Vamp manages the full lifecycle from discovery through content approvals, paid amplification, creator payments, and reporting. The CAST tool uses machine learning to understand a brand's target aesthetic from visual references and curates a recommended creator list, while Dynamic Pricing analyzes follower size, engagement, and local audience to set fair upfront rates. Vamp has run campaigns in 65+ countries and won back-to-back AiMCO Awards as Best Influencer Marketing Platform in 2021 and 2022.
Vamp
Connect your brand with 45,000 vetted creators globally
Vamp is an end-to-end influencer marketing platform that connects global brands with a vetted community of 45,000+ creators across Instagram, TikTok, YouTube, and Facebook. Founded in Sydney by Aaron Brooks, Karl Mapstone and Ben McGrath, Vamp serves brands including Adobe, Estée Lauder, Nike, Nestlé, Volkswagen, Heineken, and Disney from offices in Australia, the UK, Singapore, and Dubai. As an accredited Meta Business Partner, TikTok Creative Marketing Partner, and YouTube Creative Partner, Vamp manages the full lifecycle from discovery through content approvals, paid amplification, creator payments, and reporting. The CAST tool uses machine learning to understand a brand's target aesthetic from visual references and curates a recommended creator list, while Dynamic Pricing analyzes follower size, engagement, and local audience to set fair upfront rates. Vamp has run campaigns in 65+ countries and won back-to-back AiMCO Awards as Best Influencer Marketing Platform in 2021 and 2022.
Capabilities
Campaign Calculator
Creator Match (CAST)
Smart Briefs
Re-engage Creators
Progress Tracker
Real-time Metrics
Dynamic Pricing
Survey Tool
Content Approvals
Campaign Workspace
Vetted Creator Community
Built-in Contracts
Content Licensing
Digital Wallet
Brand Insiders
Creator Audience Authentication
First-Party Campaign Data
Audience Insights
Multi-Channel Campaign Management
Mandatory Product Deliverables
Team Chat
Pandabot Content Feedback
Panda Creator Assistant
Mobile and Desktop App
Vamp Pro Managed Service
Supported networks
TikTok
YouTube
Customer stories
Garnier
Garnier activated 60 creators for 123k reach during Eid
123,530
Reach
60
Creators
56,359
Impressions
115
Content Pieces
27%
Engagement Rate
Heineken
Heineken Silver hits 1.4M Gen Z via 66 creators
238.5K
Reach
1.4M
Audience
8.1K
Engagements
245K
Impressions
66
Influencers
119
Content Pieces
10.8%
Engagement Rate
Hilton
Hilton reached 360k through 6 creator stories in APAC
360,630
Reach
6
Creators
10%
View Rate
359,177
Impressions
4.1%
Avg Engagement Rate
MandM Direct
MandM Direct scaled to 103 creators, 122 assets
122
Assets
103
Creators
2
Briefs Per Month
Primark
Primark's back to school push hit 260.8k reach with parents
260.8K
Reach
20.4K
Engagements
159.2K
Impressions
20
Influencers
44
Content Assets
8.2%
Engagement Rate
Flight Centre
Flight Centre drives 241k reach with creator contests
241,497
Reach
22
Creators
211,322
Impressions
15,816
Total Interactions
9%
Avg Engagement Rate
L'Oreal MENA
L'Oreal MENA reached 369k, 9.67% engagement with 27 creators
369K
Reach
259K
Views
27
Creators
29
Content Pieces
9.67%
Engagement Rate
Pernod Ricard
Avion tequila UAE launch drove 21.7% engagement rate
218.2K
Reach
179.5K
Impressions
10
Influencers
62
Content Pieces
21.7%
Post Engagement Rate
Russell & Bromley
Russell & Bromley gets 452k impressions, 14.3% engagement
£0.22
CPC
408K
Reach
21
Creators
721.4K
Paid Reach
29.8K
Engagements
452K
Impressions
45
Content Pieces
14.3%
Engagement Rate
63.3K
Paid Engagements
1.9M
Paid Impressions
8.8%
Paid Engagement Rate
Rexona
Rexona Clinical gets 8.3x ad recall with creator campaign
4.1M+
Views
8.3x
Ad Recall
3.6x
Awareness
53,690
Organic Reach
88,284
Organic Views
8.46M+
Paid Impressions
5.1x
Brand Association
6.2%
Organic Engagement Rate
M&S MENA
M&S MENA got 24x average engagement with creators
$12.7
CPM
1.2
ROAS
110,487
Reach
5
Assets
5
Creators
88
Purchases
63,185
Impressions
335
Link Clicks
157,891
Video Plays
96,739
Unique Reach
12.9%
Engagement Rate
202,667
Paid Impressions
Armani Beauty
Armani Beauty grew creator partnerships to 6, boosted reach
6
Creators
Have a customer story to share?
Submit a case study and we'll review it against our scoring framework. Verified stories appear here on your profile.
Submit a case study