#paid
#paid is an award-winning creator marketplace where 150,000+ opted-in vetted creators across the US and Canada pitch campaign concepts to brands like McDonald's, Sephora, Coca-Cola, Unilever, Toyota, Verizon, Visa, Nestlé, Heineken, and Johnson & Johnson. Brands post briefs and creators raise their hand with creative concepts, with algorithmic matching delivering 92% first-round approval. The platform covers the full campaign lifecycle in-app: Campaign Builder, Inbox, content approval, Content Library, multi-user permissions, automated contracting and payments, creator handle licensing for paid social, and content rights for OOH, digital, print, and in-flight usage. Creator Signals, a first-party panel surveyed every six months across 25+ signal categories, powers audience matching by lifestyle and intent. Brand-lift studies measure comment sentiment, message pull-through, and creative-attribute performance, backed by a 30,000-respondent normative database. #paid operates from Toronto, New York, Los Angeles, Chicago, and Miami.
#paid
Connect with vetted creators, manage campaigns end to end
#paid is an award-winning creator marketplace where 150,000+ opted-in vetted creators across the US and Canada pitch campaign concepts to brands like McDonald's, Sephora, Coca-Cola, Unilever, Toyota, Verizon, Visa, Nestlé, Heineken, and Johnson & Johnson. Brands post briefs and creators raise their hand with creative concepts, with algorithmic matching delivering 92% first-round approval. The platform covers the full campaign lifecycle in-app: Campaign Builder, Inbox, content approval, Content Library, multi-user permissions, automated contracting and payments, creator handle licensing for paid social, and content rights for OOH, digital, print, and in-flight usage. Creator Signals, a first-party panel surveyed every six months across 25+ signal categories, powers audience matching by lifestyle and intent. Brand-lift studies measure comment sentiment, message pull-through, and creative-attribute performance, backed by a 30,000-respondent normative database. #paid operates from Toronto, New York, Los Angeles, Chicago, and Miami.
Capabilities
Campaign Builder
Inbox
Content approval
Content Library
Analytics and insights
Multi-user account permissions
Automated contracting and payments
Guest Campaign Access
Creator Licenses
Owned and Operated Rights
Creator Licensing Right
Usage Rights
Flexible Billing Options
Authenticated Creators
Creator hand raises (briefs and creative concepts)
150+ creator categories
Lifestyle data signals (home purchase, pregnancy, wedding, new pet)
Match with the right creators (92% first-round approval)
Creator-pitched campaign concepts
Dedicated strategists
In-house strategic experts on every campaign
Concept and content approval
Strategy backed by research and normative data
Competitive benchmarking
Live campaign reporting (24-hour refresh)
Brand studies (consumption behavior, comment sentiment, message pull-through, creative attribute analysis)
Brand lift studies
Campaign wrap-up reviews
Standardized creator pricing
Proprietary pricing algorithm based on first-party data
Creator data and audience demographics
Automated creator payments (under 45 days)
Integrated contracting and legal
Creator handle licensing for paid social
Content rights and cross-channel licensing (out-of-home, digital ads, print, in-flight)
Production-level content (UGC to studio-level)
1:1 expert support
Campaign schedule and deliverables management
Creator Signals first-party survey (150,000+ opted-in creators)
25+ creator signal categories
Brand affinity matching
Help center
Email and chat support
Training webinars
Onboarding calls
Custom reporting
Personalized onboarding
Support escalation help
Dedicated Customer Success Manager
Embedded Customer Success Manager
Supported networks
TikTok
YouTube
Customer stories
IKEA
IKEA drove 381% ROI with creator-led product launch
77%
Exceeded Total Reach
212%
Exceeded YouTube Reach
40%
Decrease In Cost Per Store
381%
Exceeded Engagement Target
INFINITI
How INFINITI's creator campaign lifted brand affinity 19pt
140K+
Organic Views Instagram
96%
Positive Campaign Sentiment
Buffalo
Buffalo creator program drove 27pt brand affinity lift
24%
Above Paid LPV
58%
Below CPE Benchmark
159%
Achieved Projected Engagement
OtterBox
OtterBox Symmetry grew engagement 115% with creator content
115%
TikTok Attainment
47%
View Rate Above Benchmark
112%
Instagram Video Attainment
18%
Engagement Rate Above Benchmark
York University
York University boosted prospective interest to 216K
7.2M
Impressions
216K
Post Engagements
88%
Below CPE Benchmark
75%
Above Engagement Benchmarks
General Mills (Cheerios)
General Mills Cheerios jumped to #1 healthy cereal
30
Brand Lift
15
Moms Increase
72%
Positive Consumer Response
National Retail Chain
National Retail Chain boosted store visits 24%
90%
Positive Sentiment
Interregional Public Transit System
Transit system reached 11M with creator campaign on commutin
11M+
Impressions
21%
Key Message Pull
50%
Efficiency Increase (Meta)
125%
Achieved Vs Projected (TikTok)
Ricola
Ricola Everyday Berry reaches 450K with wellness creators
137K+
Link Clicks
450K+
Organic Content Views
84%
Decrease In Pinterest CPC
Philips Hue
How Philips Hue reached 87% engagement with creator content
9
Consumers Likely
6.61%
Organic Engagement Rate
87%
Positive Consumer Response
Scotch (3M)
3M Scotch grows Flex & Seal trials 74% via creators
74%
Brand Recall
96%
Positive Organic Sentiment
90%
Audience Understanding Of Brand
Royale
Royale Velour drove 2000 coupon downloads with creators
72%
Below Organic CPE
2000
Net Coupon Downloads
330%
Above Engagement Total
72%
Audience Recall Campaign
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