Grin

Find and manage creators at scale for your brand

GRIN is a creator management platform used by SKIMS, Rhode, GoPro, and thousands of other industry pioneers to scale brand-owned creator programs across Instagram, TikTok, and YouTube. The platform indexes 190 million+ creators and supports the full lifecycle from discovery and onboarding through partnerships, retention, reporting, and revenue optimization. Gia, billed as the industry's first agentic AI assistant for creator marketers, was built from the ground up on next-generation AI and handles always-on sourcing matched to fit, multi-touch outreach in your voice, 1:1 messaging and gifting at scale, stakeholder-ready summaries on cadence, anomaly detection, content performance explanation, and commission and bonus tuning recommendations. Social listening capabilities track real-time brand mentions and surface creator opportunities, with audience reports providing detailed demographics and engagement insights for brand-creator fit assessment.