Expert Interviews & Tactics
Learn from the world's leading influencer marketing experts. Real campaigns, proven strategies, and actionable insights from industry pioneers.
Featured Interviews
The Rise of Social Commerce: Lessons from China
Exploring how social commerce bloomed on Chinese platforms like Douyin (TikTok) in 2021, transforming consumer behavior with live streaming, shopping carts, and ultra-short customer journeys that Western brands are now adopting.
Cherry Wu · Boston Consulting Group
How to Choose the Right Marketing Tools Without Breaking the Bank
Practical advice on finding cost-effective marketing tools, starting with free platforms and gradually scaling up. Learn how to avoid expensive mistakes and build sustainable influencer marketing strategies.
Daniel Sanchez · Influencity
More Expert Insights
42 Streamers, 135,000+ Watch Hours, The Creator Rumble That Outlived Its Budget
Rivalry-driven tournament extended campaign life and unlocked unpaid creator content far beyond expectations.
Suhit Amin · Saulderson Media
From 408 Applicants to a 9:1 ROI, Inside Sweaty Betty's UGC-First Playbook
Authentic alignment with 14 handpicked creators generated £20+ EMV per £1 spent.
Alex Payne · The Influence Room
Forget 200K Followers, Why Growth Rate + Comments Now Define Real Influence
Jeremy Boissinot showed how brands can detect fake clout before wasting budgets.
Jeremy Boissinot · Favikon
600 Seeds, 1,300+ Posts, #1 Trend, How Zara Turned Reciprocity Into Scale
Non-influencers, no posting requirement, yet community love outperformed paid media.
Pierre Cassuto · Humanz
Small Budget, 500,000+ Impressions, The "Reset Ritual" That Reframed Luxury Haircare
Five diverse creators made haircare part of lifestyle resets, delivering Shu Uemura's highest-ever organic reach.
Izzy Chambery · Be Content
Want Access to All Expert Interviews?
Join our elite community to unlock exclusive interviews, tactics, and strategies from the world's top influencer marketing experts.