Suhit Amin cover
Suhit Amin

Suhit Amin

Founder (Acquired)

Saulderson Media

United Kingdom7 years experience

Suhit Amin is the founder and CEO of Saulderson Media, a multi‑million‑dollar influencer marketing agency specialising in gaming and entertainment. After surviving stage‑3 Hodgkin’s lymphoma at 16, he launched the company at 17 and has since become a leading voice in value‑first, technology‑driven creator campaigns

In the middle of his teenage years, when most people worry about exams and friendships, Suhit Amin was fighting for his life. Diagnosed with stage‑3 Hodgkin’s lymphoma at 16, he spent months in hospital contemplating what he wanted to do if he got a second chance. Between treatments he taught himself the mechanics of YouTube, Twitch and esports, helping friends monetize their growing channels. This passion project became the spark for Saulderson Media, the agency he founded at 17—while still undergoing chemotherapy—to connect gaming creators with brands in a more thoughtful way

Unlike traditional agencies, Saulderson Media is rooted in the idea that value flows both ways. Suhit built a proprietary talent roster and campaign engine that uses data and AI to match brands with influencers and to optimise performance in real time. Within a few years he had turned his bedroom start‑up into a multi‑million‑dollar business, managing campaigns for gaming giants, film studios and consumer brands. His resilience continues to inspire the team; he often reminds young entrepreneurs that adversity can be a catalyst rather than a roadblock. Today he speaks at conferences about democratising influencer marketing, and he invests in tools that help creators of all sizes earn a fair living. Suhit’s story proves that determination and empathy are powerful growth engines.

Experience

Founder (Acquired)

Saulderson Media

2025 - Present

Founder and CEO

Saulderson Media

2018 - 2025

VP, Influencer Strategy

Journey Further

2025 - Present

Co-Founder

SxR

2021 - 2023

Founder

Saulderson Property

2021 - Present

View Full Experience

Featured

Campaigns

Sandbox VR - Squid Game Virtual Reality Experience
Campaign

Sandbox VR - Squid Game Virtual Reality Experience

16,811
Engagements
nearly 2m
Impressions
101
Content pieces
35
Creators attended
View Case Study
Survivorman vr: the descent launch
Campaign

Survivorman vr: the descent launch

62,668
Views
4
Creators
3,991
Engagements
675
Link clicks
View Case Study
Revolut Q1 2025
Campaign

Revolut Q1 2025

4,400,000
Views
5%
Engagement rate
2
Top trending rank
50%
Creator renewal rate
View Case Study
CURRYs & PC WORLD STORE LAUNCH
Campaign

CURRYs & PC WORLD STORE LAUNCH

150,000
Impressions
5.5%
Engagement rate
5
Creators engaged
23
Pieces of content
View Case Study
Ubisoft Rainbow 6: Siege X
Campaign

Ubisoft Rainbow 6: Siege X

13,171
Clicks
141
Streams
42
Creators
135,846
Watch hours
View Case Study
AB Inbev - the Cooldown
Campaign

AB Inbev - the Cooldown

23,000
Clicks
24,000
Signups
4,000
Impressions
20%
Conversion rate
View Case Study
hOSTINGER Curiousity campaign
Campaign

hOSTINGER Curiousity campaign

8,463
Likes
4,940,000
Views
135,214
Comments
4.7%
Engagement rate
View Case Study
ACER PREDATOR Instagram growth
Campaign

ACER PREDATOR Instagram growth

2,000,000
Views
356,000
Engagements
12,000
New followers
7,000
Click throughs
View Case Study
The Crew Motorfest
Campaign

The Crew Motorfest

62,984
Views
2,079
Engagements
291,000
Campaign views
1.3%
Engagement rate
View Case Study
Raid: Shadow Legends launch
Campaign

Raid: Shadow Legends launch

13.88
Cpm
18,000,000
Views
hundreds_of_thousands
Installs
$250000
Budget spend
View Case Study
Frubes Golden Ticket Campaign
Campaign

Frubes Golden Ticket Campaign

500,000
Views
45,750
Engagements
9.15%
Engagement rate
View Case Study
Ubisoft Skull & Bones
Campaign

Ubisoft Skull & Bones

1,370,000
Views
19,600
Engagements
7.18%
Engagement rate
4,200
Clicks to free trial
View Case Study
The Division 2: Battle for brooklyn DLC launch
Campaign

The Division 2: Battle for brooklyn DLC launch

13
Streams
16
Creators
193,800
Video views
93,000
Watch hours
View Case Study
Govee Mancave
Campaign

Govee Mancave

1,500,000
Views
1,300,000
Hero views
110,000
Engagements
7%
Engagement rate
View Case Study
ASUS ROG TIKTOK Launch
Campaign

ASUS ROG TIKTOK Launch

1000+
Ugc count
11m+
Hashtag views
13.8%
Engagement rate
48m+
Potential reach
View Case Study
CALIBER Game Launch
Campaign

CALIBER Game Launch

1,315
Ccv avg
29,025
Engagements
3,795
Link clicks
847,189
Total views
View Case Study
Noice brand campaign
Campaign

Noice brand campaign

31
Posts
578,956
Views
25,607
Engagements
$72.35
Overall cpm
View Case Study
SBVR Deadwood Phobia
Campaign

SBVR Deadwood Phobia

4,750,000
Views
59,000
Engagements
View Case Study
COLONBROOM black friday
Campaign

COLONBROOM black friday

mid-five-figure
Sales revenue
1,700,000
Youtube views
108
Influencers seeded
2
Organic content pieces
View Case Study
Gamergains Campaign
Campaign

Gamergains Campaign

1,920,000
Views
7,492
Signups
18
Integrations
10
Creators worked with
View Case Study
Backbone Influencer generated content
Campaign

Backbone Influencer generated content

181
Creators count
200
Creators gifted
200
High quality assets
181
Ugc assets generated
View Case Study
Marvel rivals game launch
Campaign

Marvel rivals game launch

850,000
Views
121,000
Engagements
3,660,000
Organic views
23%
Positive sentiment initial
View Case Study

Trusted by

Leading Brands

Revolut
Backbone
Hostinger
ColonBroom
ASUS ROG Strix
CALIBER (1C Games Studio)
Frubes Yoplait
SurvivorMan VR: The Descent
AB InBev
NetEase Games
Ubisoft
Currys
Govee
Plarium
Sandbox VR
Acer
Noice
Revolut
Backbone
Hostinger
ColonBroom
ASUS ROG Strix
CALIBER (1C Games Studio)
Frubes Yoplait
SurvivorMan VR: The Descent
AB InBev
NetEase Games
Ubisoft
Currys
Govee
Plarium
Sandbox VR
Acer
Noice

Thought

Leadership

Turn Influencer Marketing Into Sales
video
Featured

Turn Influencer Marketing Into Sales

Odoo Experience 2025

Amin's talk on integrating influencer campaigns with other marketing channels to drive conversions.

Watch Video

Full

Experience

Founder (Acquired)

2025 - Present

Saulderson Media

Acquired by Journey Further (October 2025)

Founder and CEO

2018 - 2025

Saulderson Media

Saulderson is a leading influencer marketing agency and talent management specialising in gaming/esports, tech and entertainment. We build creative influencer solutions that drive a massive impact on brands, helping them achieve their marketing goals. Alongside this, we manage a roster of high-performing content creators across all platforms and support them in turning their content creation passions into long-lasting careers. We let them create and we focus on commercializing them. Over the last 7 years, we've worked with top brands and creators, executing projects for the likes of ASUS, Ubisoft, ACER, Yoplait, Sandbox VR, Tim Hortons, Shure and many more. Contact me today to explore how influencer marketing can benefit your business: hello@saulderson.com.

VP, Influencer Strategy

2025 - Present

Journey Further

Saulderson Media was acquired by Journey Further in October 2025. As part of the acquisition, alongside leading and growing Saulderson Media as its own entity, I have joined the Journey Further Senior Leadership Team.

Co-Founder

2021 - 2023

SxR

SxR is the combined project of Suhit Amin and Robbie MacIsaac - two of the leading entrepreneurs in Scotland. Our mission is to equip aspiring entrepreneurs with the skillset they need for success. We are going to be launching multiple different projects within the business including, but not limited to, a Discord community, VIP discord community, ebook/guide, video learning, consulting/mentoring.

Founder

2021 - Present

Saulderson Property

Premium student and holiday letting in the UK Current properties in St Andrews

Head Of Marketing

2017 - 2018

FragRadio

Europe's premier eSports gaming radio station, FragRadio is the UK's leader in gaming radio. Providing a service for gamers to listen to their favorite music, while playing their favorite game. FragRadio also attend gaming and music events all across Europe publishing press releases. After being quickly promoted to the management team due to my great work ethos and skill in the eSports industry, I took on the role as the Head of Marketing at FragRadio. My main focus is now proactively identifying key community development opportunities within the gaming industry while forecasting needs and implementing solutions across the organisation. I will continue attending events across the UK and Europe. Key responsibilities: • Build ‘trusted’ relationships with gaming communities. • Monitor and drive plugin usage within the partner portfolio by pro-actively offering advice, hints and tips as well as in-depth training sessions. • Actively grow the enabled community. • Assist with and actively contributing to the delivery of quarterly campaigns. • Achieve high levels of quality community engagement. • Pro-actively collect, analyse and share partner feedback with colleagues. • Identify growth opportunities by relaying opportunities back to the relevant team. • Work closely with colleagues to deliver consistent service to the partners.

Junior Account Manager, ESL Video Network

2018 - 2018

ESL - Turtle Entertainment

ESL is the world's largest esports company, leading the industry across various games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL Pro Series, StarCraft® II World Championship Series, as well as grassroots amateur cups, leagues and matchmaking systems. ESL contracted my brand Saulderson Media to work for the ESL Video Network managing influencers and accounts. I worked remotely alongside the team based in Germany managing creators and projects for the MCN, driving the evolution and growth of the business. Key Responsibilities: • Create and drive individual concepts for and around the partners. • Help Turtle to extend their footprint in the Influencer Market by acquisition of new influencers and creators. • Manage, support and become the number one business liaison for gaming influencers on YouTube and other platforms. • Manage, support and become the number one business liaison for eSports clubs, player, talents and other influencers • Become the internal voice of our partners. • Actively work on the acquisition of new valuable partners.

Senior Partner Manager

2016 - 2018

ScaleLab

ScaleLab is an MCN (Multi-Channel Network) based in Los Angeles, United States, which provides tools to optimize and expand our creators' audience, so they can maximize their impact on YouTube and beyond. ScaleLab works with more than 20,000 creators on the YouTube platform across all sizes, regions, and genres. I currently have the role of managing a roster of partners that I personally recruit to the network and offering them advice, services and the tools to grow their channels.

Head of Support and Sales

2015 - 2016

Xenia Cloud

I have the role of managing support requests via the company's ticket system, providing real-time assistance on their website using the live chat widget and generally being the senior in supporting clients. I actively contact potential clients to sell and advertise our amazing services. Unfortunately, due to some personal issues, the owner of the business had to cease trading on August 1st, 2016.

Advisor

2024 - 2025

Augmentum Media

COO and Co-Founder

2015 - 2015

Zychon. | YouTube Network

Zychon was a YouTube Network consisting of more than 1700 content creators, whose total channel statistics added up to 1,870,000 subscribers, 421,000,000 views and 77,000 videos. I worked closely with the CEO to assist him with the day-to-day operations of the network such as generally managing the network, onboarding channels, offering support to partners, planning new business developments, sealing deals with companies, assisting partners managing our subnetworks, creating business relationships with companies and more. This is how I elevated the network forward to a success. In the time that I was working at Zychon we successfully grew it to become a VIP network under the MCN Freedom!. I focused on managing the 10 sub-networks in the Zychon umbrella, assisting them to grow and answering and solving any problems they may have. I recruited new networks to Zychon and help channel people's entrepreneurial spirit into their own company.

Recognition

& Awards

Award

2024