Sherry Wu
Associate Director
Boston Consulting Group (BCG)
Associate Director, Boston Consulting Group – Sherry Wu helps global retailers and brands embrace social commerce and digital ecosystems, drawing on her expertise in behavioral economics and group dynamics
Behind this kind leader stands influencer marketing’s design-thinking operator. She solves measurement and scale problems, systematizes influence, and turns narrative into compounding growth. On top, a deeply creative and artistic individual.
She operationalizes precision influencer marketing, mapping consumer “tribes,” pairing local execution with central standards, and installing the muscle that drives results: clear operating models and CoE support, social-data analytics, balanced creator selection, lean briefs, amplify-what-wins, and rigorous ROI—aiming for 6× reach efficiency and meaningful near-term sales lift when fit is right.
Experience
Associate Director
Boston Consulting Group (BCG)
2014 - Present
Consultant - Capstone Project
Siemens
2014 - 2014
RaF Project Leader (MSc Ambassador Project)
Stockholm School of Economics
2013 - 2014
Marketing Associate
Sqore
2013 - 2014
Marketing Director
180 Degrees Consulting
2013 - 2013
Full
Experience
Associate Director
2014 - PresentBoston Consulting Group (BCG)
Global topic expert in Precision Influence (consumer-centric influencer activations at scale), deep expertise in large scale digital transformation and E2E digital & AI use case delivery Digital marketing / influencer marketing and e-com strategy, consumer insight-driven influencer activation planning & execution and operating model with consumer brands Digital transformation for retailers: large scale transformation to establish a cutting-edge digital organization operating under agile principles with improved processes, governance, ways of working and tools that supports innovative culture
Consultant - Capstone Project
2014 - 2014Siemens
Capstone project with Siemens Industrial Turbomachinery on talent mgmt and innovation Project involves 30+ senior stakeholders in Sweden, UK, US and Germany across departments
RaF Project Leader (MSc Ambassador Project)
2013 - 2014Stockholm School of Economics
Assisting branding and recruitment of master programs, setting the agenda and managing the project budget. Organizing events, creating and managing recruitment teams for respective regions to create awareness and attract more applicants to SSE.
Marketing Associate
2013 - 2014Sqore
Handling marketing channels for various competitions, developing marketing strategy, conducting market research Projects: Sweden-Vietnam Challenge Innovate Sweden Challenge Swedish Scholarship Challenge 2014 Schneider Go Green in the City 2014
Marketing Director
2013 - 2013180 Degrees Consulting
In charge of marketing, events, employer branding related issues (marketing materials, events organization, lectures, recruitment process, etc)
Consultant
2012 - 2013180 Degrees Consulting
Marketing and Operations Strategy for a large NGO in Sweden
Management Consulting Intern
2013 - 2013Arthur D. Little
Due diligence and chain analysis cases in various industries
Asia Marketing Intern
2011 - 2011General Electic
Responsible for marketing research and analytics, assisting sales team by providing marketing intelligence, competitor analysis, product benchmarking, business report and anaylsis, product application brochure design and events orchestration