Sanna Odmark

There are marketing leaders and then there are community builders. Sanna Ödmark belongs to the latter category. She cut her teeth in digital marketing and sales roles before joining Cure Media, one of Europe's leading influencer marketing companies, where she now serves as Head of Marketing. In this role she oversees strategy and execution across the company’s offices in London, Berlin and Stockholm, shaping campaigns for fashion and lifestyle clients.

But Sanna’s influence extends beyond corporate walls. She co‑hosts "Influencer Marketing Talks", one of the largest marketing podcasts in the world by now, which she undoutably grew by carrying that podcast on her shoulders more or less alone from the beginning. Each week she invites experts to unpack the latest trends in social media and influencer marketing, from micro‑influencers to AI. The show has become a knowledge hub for marketers looking to build long‑term brand connections.

A graduate of Jönköping International Business School with an exchange stint at California State University, Fresno, Sanna is passionate about lifelong learning. Her early career included building brand strategies at Business Reflex and TSS AB, which taught her the importance of marrying data with creativity. Today she applies that ethos at Cure Media, championing authentic, always‑on influencer programmes that strengthen bonds between brands and audiences. Her voice is trusted across the world because she combines tactical expertise with an open, collaborative style, and she isn’t afraid to challenge outdated assumptions about influencer marketing.