Rafael Schwarz

TERRITORY Influence (Bertelsmann Group)

TERRITORY Influence is the leading full service social media & influencer marketing agency in Europe, serving clients with social strategies, community engagement, data & SaaS technology, creator activations, campaign execution & measurement across all channels (tiktok, Instagram, Facebook, Twitch, Pinterest, Snapchat, Youtube) and all tiers of influencers (from nano to micro, from macro to celebrity creators). At Territory I am leading a team of 55 B2B sales, marketing, and business development experts across 12 European markets to deliver: ✔ 60 Mio agency fees pa (10+ Mio new business) ✔ strategic partnerships with clients across industries (CPG, Health Care, Fashion, Automotive, Retail, Beauty, Food & Beverage, Travel) ✔ social media strategies, concepts and campaigns that deliver measurable impact and strong ROAS

Forbes Communications Council

In Forbes Councils, exceptional business owners and leaders come together to connect and collaborate with other respected local leaders in a private forum. Consultants will also be invited to share their insights in original business articles on Forbes.com, and to contribute to expert panels. Forbes Councils mission is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.

TERRITORY Influence (Bertelsmann Group)

As International Client Service Director I was responsible to identify global business opportunities, develop better client service strategies and build up an international key account team. Working directly with the CEO and the regional managing directors to implement new consulting processes, international pricing and client service policies to increase both client retention and new business for our SaaS Marketing Technology, Word of Mouth Campaigns and Consumer Engagement Programs. ✔ Tripled international revenues within 3 years thanks to c-level relationships with all major FMCG companies ✔ Orchestrated the turn-around of the largest business unit through developing a new business strategy, identifying different team skills required and executing the business development plan with excellence at local and HQ level, contributing hands-on with multi-million € contracts acquired personally ✔ Developed sales strategies and international playbooks that are still the foundation for all new colleagues

TERRITORY Influence (Bertelsmann Group)

As General Manager for Germany, Austria and Switzerland I was fully responsible for setting the strategic direction of the leading influencer marketing agency in DACH and delivering strong financial results, outstanding client satisfaction, excellent campaign performance and strong leadership for all agency functions and 50+ team members. Results: ✔ Delivered +50% revenue growth and best-ever profitability of 26,0% EBITDA ✔ Multiple Online Marketing & Communication awards for our social media & influence marketing campaigns

Henkel

Head of Global Innovation Management for the Cosmetics Division - responsible for idea generation and trend management for our strategic business units. Head of the Strategic Business Unit Oral Care, leading the global marketing team to develop competitive strategies and deliver best in class innovation pipeline and integrated communication. Results: ✔ Developed new business and portfolio strategy, including geographical footprint, brand positioning, M&A strategy, innovation pipeline and international packaging & pricing model ✔ Winner of the Henkel Innovation Award 2011 for superior creative team performance

Mars

Responsible for growing the 500 Mio Mars chocolate business in Germany, by leading an engaged marketing team of 25 to excellence in go-to-market strategy and execution. As a member of the Leadership Team (reporting to the GM) I am also contributing to the overall vision and strategy of the business, as well as providing orientation, engagement and the right organisation for more than 600 employees of Mars Germany. Results: ✔ In-depth analysis of the strategic challenges and options in the market and development of a new vision and business strategy for Mars which was approved by the CEO and the Mars family ✔ Developed new marketing and sales strategy based on improved mental and physical availability and clear portfolio priorities that delivered double digit growth in 2010 for core Mars brands

Reckitt Benckiser

Overall responsible for generating sustainable medium and long term top and bottom line growth for a billion $ brand by: ✔ increasing the level and quality of innovations, ✔ building and maintaining the integrity of the brand equity ✔ developing and implementing international growth strategies and success models. ✔ providing superior strategic and creative solutions to the CEO and Executive Board. ✔ leading multi-cultural and x-functional teams to deliver complex international projects and successfull in market execution.

Reckitt Benckiser Germany

Responsible for managing the relationship with key trade partners, implementing business strategies and in store improvements, creating reliable sales forecasts and achieving our Net Revenue and Gross Margin targets. I was also leading a Team of 9 Sales Reps to execute the agreed 4P strategies and priorities.

Reckitt Benckiser

Brand Manager June 2001-August 2002 Marketing Manager Sept 2002-March 2004

Procter & Gamble

Aug 98 - April 00 ABM P&G Austria/Switzerland (Vienna) May 00 - May 01 JBM P&G Germany (Frankfurt)

P&G

Brand Management

3M Germany

Development of Digital Marketing Strategy