Marie-Laure De Veyt

Microsoft

What I'm proud of: Spearheaded Microsoft’s full‑funnel creator marketing strategy, blending storytelling, smart content placement, and paid media to drive awareness, consideration, and conversion across Windows, Surface, and Microsoft 365. Managed a $12M+ FY25 budget, optimizing campaigns across TikTok, YouTube, META, and retail media; built deep relationships with platform partners, creators, and creator agencies. Launched Microsoft × FiveTwoNine × LinkedIn’s Creator Connect into a flagship program supporting creator entrepreneurs through dedicated drops, IRL events, and seasonal campaigns. Elevated Microsoft’s cultural relevance through creator‑led storytelling tied to Fashion Week, Back to School, and Holiday moments. Led AI storytelling for Microsoft 365 Copilot, Windows 11 and Copilot+ PCs, driving >12% engagement and 98%+ positive sentiment through human‑centered narratives. Built Microsoft’s global creator playbook and drove strategic alignment across internal teams, OEMs, and champions to enable consistent execution. Established recurring performance readouts and dashboards using native platform analytics, brand‑lift and retail foot‑traffic studies; synthesized results into recommendations that improved content mix, cadence, and retail integration. Operationalized channel‑by‑channel content frameworks and creator guidelines aligned to product priorities and platform‑native behaviors across TikTok, META, YouTube/Shorts, and LinkedIn. Connected creator content to Retail Media Networks (Amazon Ads, Best Buy Ads, Walmart Connect, Costco) and in‑store Retail Demo Experiences (RDX) to support consideration and sales goals.

Microsoft

What I’m proud of: Led marketing strategy and execution for Microsoft’s enterprise business, developing campaigns that generated over $100M in new sales opportunities. Built and scaled demand generation programs that connected marketing insights with sales activity to improve lead quality and conversion. Partnered with sales, product, and field teams to align messaging, targeting, and campaign execution across multiple BUs. Translated customer data into actionable plans that improved marketing effectiveness and sales engagement. Recognized for unifying teams, simplifying complex processes, and positioning marketing as a key driver of revenue growth.

Microsoft

What I’m proud of: Acted as chief of staff to the GM, managing team operations, budget, and leadership rhythms across a 100+ person global organization. Led $64M annual budget planning and execution, establishing transparent controls and delivering within –2% variance across fiscal periods. Designed and scaled global leadership programs, onboarding events, and internal communications that increased team alignment, trust, and clarity on business priorities. Drove executive planning and cross-org collaboration during high-impact moments, including org transitions, hiring 50+ new team members, and global sales response communications reaching 5,000+ employees. Recognized for operational excellence, strategic problem-solving, and cultivating a high-trust team culture during times of rapid organizational change.

Microsoft

What I’m proud of: Strategic Leadership and Transformation: As a key member of the Leadership Team, drove end-to-end communications and change management for a new sales & marketing model, enhancing the subsidiary's operations for a 300-person team. Led the Global Sales Transformation program, securing C-level buy-in and implementing a modern rhythm of business along with new Microsoft Sales tools. Learning and Development Initiatives: Spearheaded subsidiary learning and readiness programs in partnership with HR, developing comprehensive digital and in-person training for professionals across sales, marketing, and services. Created and managed the "30 for 30 Learning Labs" focusing on effective onboarding and integration of new hires. Communications and Operations Management: Oversaw all subsidiary internal communications and operations, coordinating strategic agendas and ensuring alignment across HR, C-level discussions, training delivery, and external communications. Contributed to the Western Europe area Transformation Leadership Team, developing a change management engine that integrates across people, processes, policies, tools, and readiness.

Microsoft

What I’m proud of: Global Product Strategy Execution: Led in-market execution of Microsoft's global product strategies and campaigns, handling marketing communications for Windows devices and services tailored to diverse regional needs. Multichannel Communication Expert: Developed a comprehensive communication portfolio across digital, experiential, influencer, PR, retail, partner, and co-marketing channels. Campaign and Sales Enhancer: Managed successful Windows Kids, Windows Twins campaigns, and Windows & Devices days, significantly boosting sales across premium and mainstream Windows devices. Budget and Team Coordination: Oversaw marketing budgets and coordinated efforts across account, solution, and product teams in multiple geographies. Partner Program Developer: Created and delivered webinars for partner readiness, facilitating the adoption of Windows 10 cloud solutions by SMBs and partners.

Microsoft BeLux

What I’m proud of: Digital Initiatives Leader: Spearheaded global initiatives for Microsoft's cloud solutions, delivering go-to-market programs for Smart Cities and Hospitals, engaging with C-level stakeholders. Partner Recruitment Lead: Directed recruitment and readiness for Software Vendors and Start-ups within the Developer Experience (DX) team, enhancing Azure's partner network with innovative cloud solutions. Strategic Market Growth: Crafted and executed marketing and sales strategies to boost public sector revenue and cloud solution adoption, supporting over 100 customers in their digital transformation journeys. Transformation Program Manager: Managed key digital transformation programs, including Spark, Ideation, and Customer Immersion Experiences, to enhance customer and partner engagement. Led Independent Software Vendors/Start-up recruitment and readiness with the Developer Experience (DX) team to build a network of partners that could build on our cloud platform to offer smart and innovative cloud solutions.

Barco

In company project of 3 months as market consultant in the field of fashion retail. The aim of the study is to map the eco-system of fashion retail organizations and to have a deeper look into the digital strategies of these groups and brands.