Maria A. Rodriguez cover
Maria A. Rodriguez

Maria A. Rodriguez

VP, Comms and Marketing

Open Influence

Los Angeles, United States of America10 years experience

VP of Marketing & Communications, Open Influence – journalist‑turned‑marketer who crafts the agency’s narrative and champions the power of creators to build brand communities.

Maria A. Rodriguez spent more than a decade working in journalism and strategic communications before joining Open Influence. While completing her master’s degree at the University of Southern California, she produced a documentary called 'The Power of Online Influencers' that explored how everyday people were transforming media and commerce. After screening the film she was offered a role at Open Influence by co‑founder Eric Dahan. Today Maria leads marketing and communications for the agency, positioning it as a trusted partner for Fortune 500 brands and elevating the voices of creators. She develops thought‑leadership content, manages PR and social media, and believes in harnessing creators’ creativity to build genuine communities. Her storytelling background allows her to translate complex trends into compelling narratives that inspire brands to embrace influencer marketing.

Experience

VP, Comms and Marketing

Open Influence

2025 - Present

Senior Director, Marketing and Communications

Open Influence

2023 - 2025

Communications and Marketing Director

Open Influence

2019 - 2023

Communications and Content Marketing Specialist

Open Influence

2018 - 2019

Content Marketing Coordinator

Open Influence

2017 - 2017

View Full Experience

Featured

Campaigns

Metaverse Experience
Campaign

Metaverse Experience

759K
Total impressions
19.24M+
Engagement rate
19.7%
Ig infeed impression rate
11.5K
Total link clicks
View Case Study
Highlight Philadelphia as a diverse and exciting travel destination, specifically for audiences in the surrounding areas, and share a wide variety of intriguing and entertaining activity ideas to spark inspiration for travel to Philadelphia.
Campaign

Highlight Philadelphia as a diverse and exciting travel destination, specifically for audiences in the surrounding areas, and share a wide variety of intriguing and entertaining activity ideas to spark inspiration for travel to Philadelphia.

55K+
Posts
35
Followers targeted
2.1M+
Organic engagements
5.46M+
Organic impressions
View Case Study
SUBARU FORESTER LAAS
Campaign

SUBARU FORESTER LAAS

3.2M+
Followers targeted
213%
Followers overdelivery
10.8M+
Total impressions
9.2M+
Total video views
View Case Study
NYSA 2023 Crosstrek
Campaign

NYSA 2023 Crosstrek

15.1M+
Total engagements
958K+
Total impressions
449K+
Total video views
8.4M+
Followers targeted
View Case Study
Comfort Electric
Campaign

Comfort Electric

2.8M+
Views
1.6M+
Engagements
361K+
Shares saves
5K+
Followers targeted
View Case Study
adidas Originals
Campaign

adidas Originals

25
Posts
957K+
Views
14.6K+
Engagements
657
Shares saves
View Case Study
Draw audiences in by building excitement and anticipation around the premiere of Disney and Pixar’s Lightyear.
Campaign

Draw audiences in by building excitement and anticipation around the premiere of Disney and Pixar’s Lightyear.

11.95%
Organic ig infeed er
9.08%
Total infeed view rate
40M+
Total followers targeted
3.86M+
Total organic impressions
View Case Study
#SPIKEVAX Community
Campaign

#SPIKEVAX Community

71.8K+
Total clicks
32M+
Engagement rate
503M+
Total engagements
484%
Engagement overdelivery
View Case Study

Trusted by

Leading Brands

adidas
Uber
Macy's
Disney
Target
Subaru
Visit Philadelphia
adidas
Uber
Macy's
Disney
Target
Subaru
Visit Philadelphia

Thought

Leadership

Full

Experience

VP, Comms and Marketing

2025 - Present

Open Influence

Senior Director, Marketing and Communications

2023 - 2025

Open Influence

Lead business development marketing, managing company’s accounts, growing a strong community, and contributing to the successful acquisition of new clients through omni-channel campaigns. ► Work with PR/Communication teams to secure coverage in notable digital press, and speaking engagements for company executives. Instrumental in crafting submissions for industry recognitions, resulting in several industry awards, including Shorty Awards, OMMA Awards, YouTube Works, The Drum and more. ► Established the company's Marketing infrastructure, maximizing ROI on budget spend while maintaining high-quality content.

Communications and Marketing Director

2019 - 2023

Open Influence

Developed and executed innovative ideas into impactful experiences, driving significant conversations about creator marketing and establishing Open Influence as a prominent industry voice. Internal and External Communications: ►Implemented B2B omni-channel marketing tactics, including social media, digital advertising, website, email marketing, content marketing, PR, and events. ►Fostered industry relations. ►Enhanced employee and corporate communications and engagement.

Communications and Content Marketing Specialist

2018 - 2019

Open Influence

Developed and managed content marketing, digital communications and strategies, media relations, and public relations. Served as project manager in charge of planning events, B2B Influencer Marketing campaigns, researching, writing and editing marketing material, and other internal/external communications pieces (Newsletter, blog, videos, infographics, white papers, reports).

Content Marketing Coordinator

2017 - 2017

Open Influence

Instrumental in rebranding and creating a cohesive identity, strengthening Open Influence’s position in the market.

Bilingual multimedia journalist

2015 - Present

Freelance (Self employed)

➤ Special Events Reporter. Cover travel, digital media, culture, and entertainment. ➤ Reporter Direct Place - DirectTV (Canal 129) ➤ Alegria Magazine Contributor www.alegriamagazine.com ►► Conducted interviews with prominent Hollywood celebrities like Millie Bobby Brown, John Lithgow, Wagner Moura, Lauren Graham, Alexis Bledel, Aimee Carrero and more. ►► Directed, produced and edited the documentary film New Kings: The Power of Online Influencers.

Video Journalist

2014 - 2015

CM & Televisión

Journalist and on-air cast of "8treinta"​ (Daily show aired on Canal UNO). ► Generated ideas for stories, wrote scripts, exercised editorial judgement, identified potential interviewees, conducted interviews, and developed pre- and post-production journalistic pieces. http://www.cmitelevision.com.co

Host

2014 - 2014

CM& Televisión

Blogger and On-air cast of CL&CK, entertainment news television show. In a daily editorial meeting, four bloggers discussed the material that would go up on their blog. Topics ranged from new media, music, film, art and technology. (Aired daily on Canal UNO /100 Episodes).

Freelance Journalist

2013 - 2013

Amrop - Top Management

Participated in a global study conducted by AMROP and IMD, collaborating by interviewing select groups of Chairmen and CEOs. Contributed to the research process, content production, and the development of social media strategies for the company.

Bilingual Junior Journalist

2012 - 2013

MundoFox

Created multimedia content for the website of Noticias MundoFOX, the nightly broadcast for the Spanish-language network, MundoFox, co-owned by News Corporation's Fox International Channels and RCN Television. Multimedia perspective involves the convergence of text, graphics, audio, and video, and the distribution of these assets through social media. I developed critical thinking, information literacy, and the ability to work with Web 2.0 technologies.

Bilingual Junior Journalist

2012 - 2013

NTN24

Created multimedia content for the website of NTN24, international 24-hour news channel.

HOY Intern

2012 - 2012

Chicago Tribune Media Group

Assisted in the production of content (Photo galleries, video, articles) for the website vivelohoy.com. Covered events, wrote news briefs, full-length stories and shot photographs for the editorial department of Chicago's only daily Spanish-language newspaper.

Booking Guest Producer

2011 - 2011

NTN24

Researched breaking stories, finding possible guests and setting up interviews for a daily international news show called “El Informativo”. Developed the ability to work under deadline pressure and long hours of breaking news coverage.