
Founder
BE CONTENT
Founder & CEO, BE Content – award‑winning agency leader Issy Chambury champions creator well‑being and ensures campaigns deliver real results for brands.
Issy Chambury launched BE Content to build an influencer marketing agency where creators are paid fairly and partnerships deliver on objectives. A former social strategist, she saw too many influencers underpaid or exploited and wanted to change the narrative. BE Content quickly became a trusted partner for brands such as Etihad Airways, L’Oréal and Revlon, delivering high‑impact campaigns across Europe and the Middle East. Issy’s emphasis on creator well‑being and mental health has earned her recognition on the Performance Marketing World Power List of 100 most influential people, which dubbed her the industry’s “secret weapon” and “brand BFF”. She is passionate about mentoring women entrepreneurs and encourages brands to invest in long‑term creator relationships that are transparent, equitable and purposeful.
BE CONTENT
2024 - Present
TAKUMI
2024 - 2024
TAKUMI
2022 - 2023
Nectar360
2020 - 2022
ITCS Group
2018 - 2019
BE CONTENT
- Founded Be Content (Influencer Marketing and Management Agency). We build and lead influencer marketing campaigns that deliver measurable results and record-breaking organic reach. - Develop creative, insight-led influencer strategies tailored to brand goals, from awareness to conversion. - Manage full campaign lifecycle: strategy, talent sourcing, negotiation, briefing, execution, and reporting. - Advise brands on best practices in influencer partnerships, social media trends and content innovation. Highlights: - Work with incredible brands from L’Oréal Shu Uemura Art of Hair, Kérastase, Hello Fresh, Whitebox Cocktails, and Seat Unique to name a few. - Led ITV’s award-shortlisted bCreator Beauty Campaign of the Year (Shu Uemura Art of Hair). - Recognised as one of the Top 100 Marketing Influencers (Technology for Marketing, 2025) and PMW Powerlist 100 "Secret Weapon" 2024 and "Brand BFF" 2025. - Judge at Effies and PMW Awards 2025. Expertise: Influencer Marketing Strategy · Campaign Creative · Talent Partnerships · Social Media Growth · Branded Content · Performance Tracking & Analytics
TAKUMI
- Manages EMEA agency and brand strategic partnerships from inception of strategy, contracting creators, client services process, stakeholder comms management, data analysis and optimisation. Includes working across all verticals with recent campaigns including: LIDL x EUROs, Etihad Airways, William Grant - Archers, Britney Spears & Juicy Couture Fragrances, Etihad Airways & L'Oréal Shu Uemura. - Reports into the CEO of TAKUMI, a leading influencer marketing platform (140K+ creators) and sits in the Management Team. - As a huge advocate of data-driven influencer marketing, have been involved in launching new products at TAKUMI, such as an industry first measurement solution for the creator economy. - Day to day includes liaising multiple internal & external stakeholders, from tech integrations, finance (creator contracting, usage rights agreements, procurement, RFP processes), client services to sales.
TAKUMI
TAKUMI is a leading global influencer marketing platform that offers influencer-led creative strategic managed solutions for brands, enabling them to connect with audiences across social media in-depth and at scale. TAKUMI specializes in providing unparalleled influencer marketing insights and knowledge from 7+ years of partnering with leading brands across the globe including L'Oréal, McDonald's, Visa, Revlon and Mercedes. Offering end-to-end client services and operating across multiple markets and platforms, TAKUMI is driven by creativity, talent, data, technology, and strategic expertise. TAKUMI is trusted to manage influencer relationships to deliver compelling, innovative campaigns which spark meaningful conversations with audiences.
Nectar360
Nectar 360 - Sainsburys Marketing - FMCG Omni-channel marketing Working collaboratively with a virtual team and with clients to deliver strategic, tactical and integrated campaigns across the UK for FMCG clients across Dairy, Dairy Alternative and Impulse brands. Management of omni-channel campaigns included: In Store media (e.g. Fully Branded POS, Digital 6 Sheets, etc.), Online eCommerce (High Traffic, Targeted, Hierarchy and Search) and Digital (Facebook, Instagram), targeted communications (e.g. E-Coupons, Coupon at Till, Direct Mail, Email etc.), as well as, campaign evaluations of media channels.
ITCS Group
Regional APAC Account Manager and Japan Account Manager for Top Tier Investment Banks and Fortune 500 company accounts. The role included heading up sales team in Japan, constructing winning IT solutions and technical proposals (RFP’s) for clients, delivery of quality services, project management to ensure smooth delivery of IT projects and services, as well as, business development.
TAKUMI
ITCS Group
ITCS Group