Inigo Rivero cover
Inigo Rivero

Inigo Rivero

Co-Founder & Managing Director

House of Marketers

London, United Kingdom3 years experienceExpert

Íñigo Rivero is the co‑founder and managing director of House of Marketers, a TikTok‑focused influencer marketing agency. A former early EMEA employee at TikTok, he built the platform’s partner ecosystem and now helps global brands harness short‑form content with TikTok‑first strategies.

Some entrepreneurs build agencies; Iñigo Rivero builds movements. As a former early EMEA employee at TikTok, he spent years cultivating the platform’s partner ecosystem, onboarding over 300 brands and agencies while teaching them how to speak the language of short‑form video. That experience shaped his belief that authenticity, community and storytelling are the cornerstones of modern marketing.

In 2020, Iñigo co‑founded House of Marketers, a TikTok‑focused influencer marketing agency launched by ex‑TikTok employees. As managing director, he leads a team that pairs brands with creators to craft campaigns that feel native to the platform and deliver measurable business results. Under his leadership, House of Marketers has helped global companies and scale‑ups across finance, gaming, travel and e‑commerce use TikTok‑first strategies to reach Gen Z and millennial audiences.

Rivero’s approach balances the creative intuition he honed inside TikTok with data‑driven execution. He is vocal about the need to humanise brands through creator partnerships, emphasising that the most effective campaigns are built on genuine storytelling rather than one‑off promotions. By focusing on community building and sustainable creator relationships, he has positioned House of Marketers as a pioneer in the creator economy.

Experience

Co-Founder & Managing Director

House of Marketers

2020 - Present

Startup Mentor

Plug and Play Tech Center

2023 - Present

Strategy & Partnership Manager

TikTok

2017 - 2020

Business Development Manager

RDN Global

2017 - 2017

Sales Representative

Constellation

2017 - 2017

View Full Experience

Featured

Campaigns

Hint App Influencer Marketing Case Study
Campaign

Hint App Influencer Marketing Case Study

30
Cpa
1,500
Subscribers
16
Videos created
200,000
Landing page views
View Case Study
d'Alba Beauty Skincare Campaign Case Study
Campaign

d'Alba Beauty Skincare Campaign Case Study

150%
Sales lift
100,000,000
Video views
9%
Engagement rate
73%
Positive sentiment percentage
View Case Study
Biodance Beauty Skincare Campaign Case Study
Campaign

Biodance Beauty Skincare Campaign Case Study

75
Influencers used
10,000
New followers gained
35%
Brand recognition uplift
View Case Study
The Jodel App Installs TikTok Ads Campaign Case Study
Campaign

The Jodel App Installs TikTok Ads Campaign Case Study

€2.29
Cpi
€196,521.46
Spend
85,644
Installs
View Case Study
Endoca Instagram Micro-Influencer Case Study
Campaign

Endoca Instagram Micro-Influencer Case Study

10
Influencers
9.50%
Engagement rate
View Case Study
AZAR YouTube Influencer Marketing Case Study
Campaign

AZAR YouTube Influencer Marketing Case Study

21
Videos
6,000
Comments
2,700,000
Video views
4.52%
Engagement rate
View Case Study
Butternut Box TikTok Campaign Case Study
Campaign

Butternut Box TikTok Campaign Case Study

3,400,000
Views
8
Influencers
13.4%
Engagement rate
over 47%
Cost per acquisition improvement
View Case Study
Tim Hortons Influencer Marketing Case Study
Campaign

Tim Hortons Influencer Marketing Case Study

18,900
Likes
807,000
Views
61
Assets created
31
Influencers connected
View Case Study
AI Influencer Marketing Case Study For Artisse App
Campaign

AI Influencer Marketing Case Study For Artisse App

2.5
Cpi
18,000
Installs
30
Influencers
8,000,000
Video views
View Case Study
Ibiza Rocks TikTok Followers Case Study
Campaign

Ibiza Rocks TikTok Followers Case Study

40,000
Followers
5,000,000
Impressions
12%
Engagement rate
150%
Mom growth followers
View Case Study

Trusted by

Leading Brands

Ibiza Rocks
Butternut Box
Jodel App
Azar
Endoca
Artisse
d’Alba
Biodance
Tim Hortons
Ibiza Rocks
Butternut Box
Jodel App
Azar
Endoca
Artisse
d’Alba
Biodance
Tim Hortons

Thought

Leadership

Influence Global Podcast: Running Global Influencer Campaigns With Multi-Lingual Teams
podcast
Featured

Influence Global Podcast: Running Global Influencer Campaigns With Multi-Lingual Teams

Influence Global Podcast

As a guest on this podcast, Rivero discusses managing global influencer campaigns and the importance of having multi-lingual teams, sharing insights from his time at TikTok.

Listen to Podcast

Full

Experience

Co-Founder & Managing Director

2020 - Present

House of Marketers

House of Marketers is the global leading TikTok Marketing agency that partners with brands to massively improve their ROI TikTok is heavily underpriced at the moment, and we empower businesses, from leading brands to start-ups, to achieve solid high returns by using insight led, highly-relevant campaign and tap into their +800M global Monthly Active Users. The two founders of the company came together after following different paths. I was one of the first employees of TikTok in Europe, and the other ran one of Europe’s biggest influencer marketing agencies. Their cutting edge insight into TikTok and the +300 partnerships with brands behind them, allows HoM to carry marketing campaigns that get better results than most marketers can achieve due to their superior expertise on this new social media platform.

Startup Mentor

2023 - Present

Plug and Play Tech Center

Helping founders & early-stage companies with marketing, product positioning, go-to-market strategy, brand and growth tactics.

Strategy & Partnership Manager

2017 - 2020

TikTok

Joined as one of the five first employees for TikTok EMEA headquarters in the London office, holding responsibility for business development activities and growth in key markets such as UK, France and Germany Main achievements include: - Develop an ecosystem of 300+ partners including media, brands and influencers from various industries - Execute strategic content partnerships with key partners in Sports & Entertainment industry, leading to a 300% increase in user growth through these partnerships. - Educate partners and anticipate their needs on how to be successful in TikTok and drive their growth among GenZ and Millennial audience. - Coordinate operations team and develop marketing growth strategies

Business Development Manager

2017 - 2017

RDN Global

RDN Global specializes in conceiving and implementing high level international summits which bring together private, public and government organizations from around the world. Our events concentrate on the development of public sector projects in infrastructure, energy, communications and transport. Our principal aim is to introduce those who need to develop such projects to the companies who have the expertise to design and implement them Achievements: - Identified and evaluated the best qualified companies to participate in high quality summits that involve C-Level executives and Senior Government Officials - Attained 100% of my monthly sponsorships and tickets sales quota consistently by developing deep relationships with the most senior decision makers of big and medium enterprises - Provided excellent customer service during the events, managing the networking activities between our clients and government officials.

Sales Representative

2017 - 2017

Constellation

Presenting, promoting and selling services door-to-door using solid arguments to prospective customers Achievements: - Presented, promoted and sold electricity and gas services door-to-door using persuasive selling skills to prospective customers. - Achieved success in sales by consistently managing my own territory and training other three new representatives to meet their quotas. Closed 4-6 sales per day using advanced sales tactics.

Sales Manager

2014 - 2015

DragonStack

Reported directly to the CEO: - Coordinated more than 20 different IT projects to meet deadline, ensured viability of the projects and customer satisfaction - Assisted in generating over $100,000 in company sales, fully administered and helped to generate a client base of more than 100 customers within 12 months - Conducted market analysis and research, prepared and presented product presentations and implemented sales initiatives such as cold calling and email marketing campaigns - Evaluated sales-team performance and guided others towards the achievement of sales target - Served as frontline interface for all the customers, offered client support and promoted different services of the company after identifying customer needs - Carried out all the recruitment and selection processes within the company and involved in the mentoring process of the new staff - Managed the growth of the company which expanded by 300% in size within its first year

Accounting Intern

2012 - 2014

VICRILA - Vidrieria y Cristaleria de Lamiako.

Complete responsibility for the collections of a 2M€ Accounts Receivable department, reported directly to the CFO. ACHIEVEMENTS  Supported the accounting department in the collection of accounts receivable whereas helping in elaboration of cost analysis reports and communication with representatives  Contributed to the reduction of the accounts receivable by more than 50% due to the tenacious and well-organised management of follow up calls