Gordon Glenister
Co-Founder
Influencer Strategists
Influencer marketing strategist, author & podcaster – founder of the UK Association for Influencer Marketing, author of 'Influencer Marketing Strategy' and host of the Influence Global Podcast.
Gordon Glenister has spent more than 25 years helping brands and professionals harness the power of influence. After an early career in sales and promotional marketing he became director general of a trade association for 11 years, where he honed his expertise in community building. In 2018 he launched the UK Association for Influencer Marketing within the Branded Content Marketing Association, creating standards and a network for the growing industry. He wrote the award‑winning book 'Influencer Marketing Strategy' and hosts multiple podcasts including Influence and Growing Your Influence Online, which spotlight trends, success stories and legal considerations. Through his consultancy he advises businesses on influencer and membership strategies and runs the Membership World community for association professionals. Beyond marketing, he’s a qualified tree surgeon and once ran a garden design company; he lives in Cambridge with his three sons and enjoys badminton.
Experience
Co-Founder
Influencer Strategists
2025 - Present
Influencer marketing and membership Strategy consultant
Gordon Glenister Ltd
2018 - Present
Founder
Employfluence
2025 - Present
Chief Executive Officer & Co-founder
Membership World
2020 - Present
Global Head of Influencer marketing and presenter of Influence Podcast - Part time
BCMA (Branded Content Marketing Association)
2018 - Present
Thought
Leadership
Agorapulse interview
YouTube
Interview discussing the power of influencer marketing; strategies for individuals and businesses to work with influencers.
Influencer Marketing Strategy with Gordon Glenister
BigEye Agency
Glenister discusses the evolution of influencer marketing, tactics for campaigns, and employee advocacy; useful for B2C and B2B marketers.
Gordon Glenister On Influencer Marketing, Trees, and Entrepreneurship
Entrepreneur's Enigma
Discussion of Glenister's entrepreneurial journey and influencer marketing expertise; challenges for entrepreneurs.
Dominate Your Market: Marketing Secrets for Photographers
The Camera Shake Podcast
Glenister shares marketing and influencer strategies for photographers; leveraging influencer partnerships and social media.
What Speakers can learn from Influencers
YouTube
Insights for professional speakers on building influence and leveraging live streaming.
Influencer Marketing Trends & Insights for CMOs
Partnership Unpacked – Agorapulse
Discussion on the state of influencer marketing in 2023, platform selection, ROI measurement, and influencer partnerships.
Full
Experience
Co-Founder
2025 - PresentInfluencer Strategists
This is an exciting global community of influencer marketing strategists helping brands connect with the best practioners in the world
Influencer marketing and membership Strategy consultant
2018 - PresentGordon Glenister Ltd
I specialize in merchandise, influencer marketing and membership sectors by providing a number of solutions Running influencer and employee advocacy programs Strategy workshops - revisiting and creating new strategy maps for membership organisations and around influencer marketing too for all sorts of businesses Membership recruitment and retention workshops - packed full of over 40 practical tips and ideas Mystery shopper programmes - testing your model association against set criteria Representation - promoting your products and services to a defined audience Co-Founder of the Top 100 most influential people index
Founder
2025 - PresentEmployfluence
Employfluence is a complete employee advocacy agency offering training, consultancy, tech solutions and a lot more. An employee post is 8 x more engaging than that of the of a company so realise the untapped potential you have in your workforce. Why? Because it builds thought leadership, influence, culture, employability, knowledge, increased revenue, brand exposure and so much more. Set up a call and my team will discuss how it could work for you.
Chief Executive Officer & Co-founder
2020 - PresentMembership World
Membership World is a community for membership professionals largely within the Association and Professional body sector. Its spear headed by the Membership world podcast where I interview CEOs and thought leaders. Membership World has also sponsored the Covid19 impact report for the Membership community. Membership World also offers a place where organisations can get support, advice and help to help promote their companies. A number of CEO round tables regularly take place
Global Head of Influencer marketing and presenter of Influence Podcast - Part time
2018 - PresentBCMA (Branded Content Marketing Association)
The BCMA is a worldwide organisation representing the branded content and influencer industry with members ranging from Broadcasters, media agencies, major brands and now social influencers/creatives and platform providers. There are over 44 million influencers and over 1200 platforms worldwide with an influencer marketing industry expected to be worth $16bn in the next few years. Still a small slice of total marketing spend, but its rapidly growing and one in which we will be supporting to bring greater brand value and a professionalism to the space. We are looking at creating an influencer marketing qualification too.
Advisory Board Member - Media
2022 - PresentVERCHOOL HOLDINGS
As a metaverse company, I sit on the Advisory board giving guidance around media opportunities.
Brand Ambassador
2022 - Present1 Club
The 1 club is a digital membership for entrepreneurs, media personalities and individuals who want to create real impact in what they do
University Lecturer
2021 - 2023University of the Arts London
I am a lecturer on influencer marketing courses helping students from all around the world understand influencer marketing in all its guises
Brand Ambassador
2020 - PresentHome Grown Club
Board Member
2019 - 2025Arcola Theatre