Emily Hare

Emily has built a career at the intersection of content strategy, influencer marketing and innovation. As Global Influencer Lead at Publicis Groupe she guides multinational clients in balancing global brand narratives with local creator activation. She believes data should underpin every creative decision; in interviews she has emphasised using performance metrics to understand what content resonates and building programs that support creators as strategic partners. Emily collaborates with colleagues across Publicis to track emerging media trends—such as AI-powered creator discovery and the rise of short-form video—and she co-hosts discussions about how brands can adapt. Outside of her role she mentors young marketers and advocates for greater re