Daria Belova
Brand & Influencer Marketing Consultant
Spruce Marketing for Entrepreneurs
A former Nestlé and Nike marketer, now a strategic architect for founders, Daria Belova treats influencer marketing as an end-to-end growth system, and has the market-share wins to prove it.
Daria is impressive. Her knowledge is so deep and so wide, that the majority of the people in the space struggle to match her level of influencer marketing intellect. She spent 18 years crafting marketing strategies for FMCG giants such as Nestlé before joining HypeFactory as its Marketing & Communications Director. Daria is one of our go-to resources, who frequently shares insights from markets like China and Korea (often more developmed markets on specific influencer disciplines like Social Commerce) to help clients develop globally resonant strategies. Her philosophy combines data‑driven decision‑making with creative storytelling, ensuring campaigns both perform and inspire.
Experience
Brand & Influencer Marketing Consultant
Spruce Marketing for Entrepreneurs
2025 - Present
Growth Marketing & PR Director
HypeFactory Influencer Marketing Agency
2022 - 2025
Head of Marketing Infant Nutrition Eastern Region (Top 5 market for Nestle globally)
Nestlé
2022 - 2022
Lecturer in Marketing
PwC
2018 - 2022
Senior Marketing Manager, Infant Nutrition - Russia & CIS
Nestlé
2018 - 2022
Full
Experience
Brand & Influencer Marketing Consultant
2025 - PresentSpruce Marketing for Entrepreneurs
I help founders and marketing teams clarify positioning, launch faster, and grow sustainably. I help small and mid-sized businesses grow with strategy-first marketing, applying frameworks proven at global brands. I lead focused strategy sprints, build clear go-to-market plans, sharpen brand positioning and essentials, and design influencer programs that deliver ROI. ✔️ Growth Strategy Sessions: Identify priorities, pick the right growth levers, and leave with a 90-day action plan. ✔️ Go-to-Market: Market research, ICP & messaging, channel mix, budgets, and an executable launch plan with KPIs. ✔️ Brand Positioning & Visual Identity Essentials: Brand promise, values, tone of voice, plus a starter kit (logo, colors, fonts). ✔️ Influencer Marketing Blueprint: Objectives, KPIs & metrics, selection criteria, outreach approach - run it DIY or hire us to manage.
Growth Marketing & PR Director
2022 - 2025HypeFactory Influencer Marketing Agency
Built brand identity, GTM strategy, and lead-generation workflows, which enabled multi-market expansion Drove lead generation and agency visibility by building a growth strategy from scratch. Boosted qualified inbound leads by 200% and secured 20+ monthly earned media placements, valued at $35K/month, with minimal investment.
Head of Marketing Infant Nutrition Eastern Region (Top 5 market for Nestle globally)
2022 - 2022Nestlé
Develop and maintain marketing strategy in assigned region (13 countries) to drive market share and profitable growth of 4 International infant nutrition brands (NAN, NESTLE, NESTOGEN, GERBER).
Lecturer in Marketing
2018 - 2022PwC
Designed and led marketing & communication courses for PwC MBA programs and corporate clients (e.g. Nissan), training 250+ professionals to apply marketing tools to real-world business tasks.
Senior Marketing Manager, Infant Nutrition - Russia & CIS
2018 - 2022Nestlé
Marketing Manager, Infant Nutrition, Infant Formula and Milk
2016 - 2018Nestlé
Marketing Manager, Baby Food, Infant Nutrition
2013 - 2016Nestle S.A.
Group Brand Manager, Gerber Meals&Drinks, Infant Nutrition
2011 - 2013Nestle S.A.
Senior Brand Manager, Gerber Meals&Drinks, Infant Nutrition
2010 - 2011Nestle S.A.
Brand Manager, Gerber Meals&Drinks, Infant Nutrition
2008 - 2009Nestle S.A.
Junior Brand Manager, Nestle Nutrition
2006 - 2007Nestle S.A.
Retail Marketing Manager
2004 - 2006Nike