Danielle Whittaker
Head of Influencer
THG
Danielle Whittaker oversees global influencer partnerships for the sports-nutrition brand Myprotein, nurturing creator relationships and driving community engagement within the THG ecosystem
Danielle Whittaker is Influencer Marketing Manager at Myprotein, part of The Hut Group (THG). She leads the brand’s influencer strategy across multiple markets, partnering with athletes, fitness creators and wellness advocates to showcase Myprotein’s science-led products and inspire communities. With a background in digital marketing and a passion for health and fitness, Danielle joined THG to scale Myprotein’s ambassador program and experiment with new formats like live workouts and challenge-based campaigns. She collaborates closely with product development and e-commerce teams to align content with launches and promotional cycles, ensuring creators feel like long-term partners rather than paid spokespeople. Prior to THG she worked in social media and PR roles at consumer brands where she learned the power of storytelling through genuine voices. Danielle advocates for diversity and inclusivity in influencer marketing and loves engaging with micro-creators who share authentic wellness journeys.
Experience
Head of Influencer
THG
2025 - Present
Head of Product (Influencer & Social)
THG Society
2024 - 2025
Head of Influencer
THG Ingenuity
2023 - 2024
Senior Influencer Marketing Manager
THG Ingenuity
2022 - 2023
Influencer Marketing Manager
THG Ingenuity
2021 - 2022
Full
Experience
Head of Influencer
2025 - PresentTHG
Head of Product (Influencer & Social)
2024 - 2025THG Society
Organic social and Influencer marketing product
Head of Influencer
2023 - 2024THG Ingenuity
Senior Influencer Marketing Manager
2022 - 2023THG Ingenuity
Influencer Marketing Manager
2021 - 2022THG Ingenuity
Influencer Marketing Executive
2019 - 2021THG Ingenuity
Outreach Executive
2018 - 2019In The Style
Outreach and Social Media Executive
2018 - 2018Rebellious Fashion
My time at Rebellious Fashion was within the position of International outreach and social media executive. I worked with influencers from around the world by utilising social media to expose the Rebellious brand to an international market. Influencer Outreach duties included and were not limited too: - Researching and contacting brand relevant bloggers and influencers - Knowing the consumer and ensuring the brand was working with the right people - Building relationships with bloggers of every scale - Creating lasting partnerships with them/ negotiating rates - Finding new and upcoming influencers - Work with influencers to schedule and create strong social posts - Researching current clothing and styling trends Social media - Creating relevant content for the target audience - Creating aesthetic but product driven social profiles - Being in the know on relevant pop culture - Ensuring the brand is represented In a positive manner - Live tweeting relevant events - Created and ran the brand’s Pinterest page. Uploaded brand content for consumers and grew site traffic PR Created PR packages by resourcing and working with other brands for brand promotion and maintaining blogger relationships. Being resourceful and creative to package professional and budget-driven Pr boxes. Organise blogger events to bring brand exposure and again, maintain the strong relationship with bloggers and influencers.
Internship
2016 - 2016Kacoo Fashion Ltd
An excellent opportunity which allowed me to learn more about a popular and growing fashion brand as well as grow my current skills and knowledge of fashion, photography and much more. Daily tasks ranged from photo shoot preparation to image processing and coding. Photography duties - Mannequin photography for e-commerce use - Footwear photography for e-commerce use - Flat lay imagery for social media Studio and Styling - Styled for e-commerce and a seasonal lookbook - Studio preparation and set up - Assist on shoot days to ensure the smooth running of shoots. - Work with samples by steaming and styling looks - Worked with samples to ensure they were labelled and managed correctly Admin responsibilities - Image processing and coding - Compile research for upcoming campaign shoots - Location scouting for campaign shoots - Model searching/ booking - Created a styling manual - Created trend boards and trend manual - Compiled inspiration for upcoming photoshoot looks