Danielle Ito cover
Danielle Ito

Danielle Ito

Influencer Marketing Lead

Notion

New York, United States of America4 years experience

Influencer Marketing Lead, Notion – Danielle Ito leads Notion’s influencer-marketing efforts, building a creator-engagement program and community to make the productivity tool the go-to platform for the creator economy.

Danielle’s career has spanned public relations, social media and influencer management across companies like Taco Bell, Stem and VaynerMedia. At Notion she has found the perfect intersection of her passions for productivity and storytelling. As Influencer Marketing Lead she is responsible for sourcing and nurturing relationships with creators across productivity, tech and lifestyle niches, helping them showcase how they use Notion in their workflows. She is also building a newsletter and community program to support these creators as they grow their businesses. Danielle speaks about the challenges of marketing a SaaS product through influencers—such as making UI features engaging—and experiments with creative briefs and analytics tools to measure success. She holds a degree in Public Relations and Advertising from Chapman University and studied at City University London.

Experience

Influencer Marketing Lead

Notion

2025 - Present

Influencer Marketing Manager

Notion

2022 - Present

Social Media Manager

Madison Reed

2021 - 2022

Senior Associate, Integrated Media

Current Global

2020 - 2021

Associate, Client Experience

Current Global

2019 - 2020

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Thought

Leadership

Exploring a Career in Influencer Marketing with Danielle Ito
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Featured

Exploring a Career in Influencer Marketing with Danielle Ito

The Sky Society Podcast

From August 2023, this interview covers Ito's journey into influencer marketing, the evolution of the industry, and the differences between acquisition and awareness-based influencer strategies.

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Full

Experience

Influencer Marketing Lead

2025 - Present

Notion

Influencer Marketing Manager

2022 - Present

Notion

Social Media Manager

2021 - 2022

Madison Reed

Senior Associate, Integrated Media

2020 - 2021

Current Global

Associate, Client Experience

2019 - 2020

Current Global

Danielle leads the agency's influencer marketing practice, with her key responsibilities being building relationships with key influencers, managing campaigns, training junior staff on best practices, building strategies and managing third party vendors. Whiles he largely focuses on the influencer marketing sector of the business, she also works on client experience accounts, giving her a well-rounded PR skillset. After Current merged with fellow IPG agency, Creation, Danielle is now an Associate, Client Experience at Current Global. She is now a team member of a global communications agency, working as a creative problem solver for some of the world's most iconic B2C brands.

Intern

2015 - 2015

BPCM

At BPCM, my main duties included helping Account Executives with day-to-day tasks and assisting in the showroom. This consisted of anything from research, press clippings, assisting with stylist and celebrity pulls, and organizing the showroom. Through this internship, I quickly learned how public relations works in the fashion industry by being fully immersed in the firm.

Associate, Client Experience

2018 - 2019

Current

Junior Associate, Client Experience

2017 - 2018

Current

Intern

2017 - 2017

Current

Public Relations Intern

2017 - 2017

Taco Bell

While working as the Public Relations Intern at Taco Bell Corporate, Danielle was immersed into the Public Relations team while also collaborating with the broader Brand Experience Team at the company. Her daily activities included writing press releases, monitoring and sharing daily news and trends, working with major media representatives, conducting research, and working on various projects. Amongst these projects included writing an internal story on the female executive team members, planning an anniversary event, writing a post for the Taco Bell blog, updating the company-wide fact sheet, and assisting with product launches. This internship not only advanced her knowledge in public relations, but also gave her experience in working with other teams in a large corporation.

Marketing and Communications Intern

2016 - 2016

Stem, Inc.

As the Marketing and Communications Intern at Stem, I developed a tracking system and processes for customer-based marketing such as case studies, testimonials and references. Additionally, I also wrote profiles for a number of customers to be published on the Stem website for marketing purposes. I also built out a number of content pieces for email campaigns, blog posts, and slide decks.

Waitress

2014 - 2014

Japanese Tea Garden

My responsibilities included serving and making tea and light snacks in the tea house. I learned how to work a cash register as well as how to waitress. Due to the tea house being a popular tourist attraction, I interacted with many people from different countries and learned how to communicate with them.

Social Media/Public Relations Intern

2015 - 2015

Relished

As a social media intern for a fashion wholesale and retail company, I learned how public relations techniques apply to the fashion industry. My job entailed creating social media campaigns, styling outfits for editorials, writing on the blog, and product naming and describing. I gained a lot of knowledge on how fashion and public relations work together, as well as product development, e-commerce, and the workings of a wholesale business. One of my accomplishments that I am proud of from this experience was gaining roughly 1,000 followers on their Pinterest during my time there.

Intern

2015 - 2015

Ajenda Public Relations

At this internship, I was given three clients to work with. My main responsibilities included managing their social media accounts, writing pitches, editing press releases and conducting research. In addition, I learned how to create a press kit, press hits, and the basics of media relations. I also had the opportunity to work events, which aided my experience in event planning.