Danielle Goodall

Volvo Car UK

Overarching responsibility for all Volvo Car UK partnerships, advocacy and events marketing with a multi million budget responsibility. Part of the UK marketing leadership team who has helped to deliver sales of 11,898 cars in March 2025, up +58% YoY. YTD sales are up +39%, a record Q1 figure for Volvo in the UK with market share up an incredible +41% to 3.3%. Developed and owned a comprehensive advocacy & talent content strategy, driving brand salience, engagement, and supporting commercial objectives within a D2C environment. Defined and implemented a successful content formula, consistently delivering high-performing content that has earned significant audience advocacy and improved key brand and performance metrics. Scaled a structured talent/ambassador programme to amplify authentic brand narratives including introducing a talent fit score process to ensure brand alignment. Data driven using performance insights and data analytics to continuously inform and evolve content strategy, ensuring maximum business impact. Champion of collaborative and high-performing team environment, providing leadership and mentorship across several business functions including team and agency management. Staying attuned to cultural trends and market dynamics, ensuring content remained resonant, timely, and differentiated from competitors. Developing, leading, tracking, and analysing key sales and marketing metrics to measure the effectiveness of campaigns, demonstrating ROI, and identifying areas for optimisation and improvement. Accountable for ensuring alignment with cross functional teams to understand macro market dynamics, customer preferences, and competitive landscape. Ensuring that Volvo’s brand codes and positioning are strong and consistent across all channels and marketing campaigns. Responsible for supporting the delivery and execution of events and B2C brand communication strategies to drive brand awareness and conversion.

Hedsor House - Private Estate - Luxury Events Venue

Responsible for the leading the successful marketing, sales and brand strategy at one of the UK's leading hospitality, event and filming locations. Designed and executed a sales and marketing strategy, leveraging brand advocacy tactics, that tripled net revenue within 18 months. Overarching responsibility for all Hedsor brand content and marketing. Management of a team of direct reports and agencies. Management and brand activation content for all partnership events including Ruuby, Matthew Williamson Gown Gang and Red Bull F1 Wings 4 Life Clay Day. Refreshed company branding, sales messaging and promotional materials across multiple platforms to appeal to a HNW audience and increase MQLs. Led the Covid-19 strategic response and managed all commercial relationships during this intense period of unrest within the hospitality industry. Handled crisis communications in conjunction with relevant internal stakeholders.

Kalixa Payments Group

Led global brand marketing and communication for Kalixa Pay (global prepaid wallet), Kalixa Pro (mPOS solution for SMEs) and Kalixa Accept (global acquiring platform) - defining, building and delivering the Kalixa global rebrand. Led project to improve digital infrastructure and build tools to re-focus budget. Diversified digital channels to significantly increase acquisition and remove reliance on affiliate channels reducing CPA for the Kalixa Pay product. Worked with key stakeholders to develop the Group’s PR and communications strategy ensuring local and regional level PR plans to build reputation across all areas. Developed a data driven segmentation and supporting content strategies to meet profitable targeting profiles based on existing customer base and product strategy. Drove Italian load volume up by 45.3% YTD with new registrations up 217.4% YoY.

Mastercard

Built successful B2B2C partnership campaigns leveraging Mastercard’s European suite of sponsorship assets spanning music, golf, football, theatre and entertainment with key strategic issuing partners in the UK market. Working closely with Product and Design teams to brief in co-branded products, ensuring brand synergy and overseeing their development through to market launch. Partnership activation of The BRIT Awards, UEFA Champions League, The Olivier Awards, The Open Championship Golf and Priceless Cities programmes to drive transactional spend uplift across UK&I issuers. Working with third party rights holders to ensure compliance and necessary brand campaign approvals. Pitched and won three new £MM deals with Barclaycard Partnerships. Created and implemented a marketing promotion toolkit educating issuer and partners on campaign ideas. Key Achievements: Launched the UK’s first ‘green’ PET G plastic and environmentally friendly credit card value proposition. Awarded Most Valuable Player Award at the Mastercard Marketing Summit in Rome 2012. Awarded Global Value Driver Award for my work with Barclaycard Partnerships - one of eight people globally to be recognised within Mastercard.

Mastercard

Ownership of MasterCard's relationship with UK&I Prepaid / Fintech Issuing community.

Mastercard

Development and management of Barclaycard Partnerships relationship with MasterCard including Sky Card, Argos & Bhs programmes.

Global Knowledge

Relationship management of BT, MCI, Perot, HP and other large B2B contracts.

The Adecco Group

Management of GSK contract and permanent desk.

Stellent