Daniel Sánchez cover
Daniel Sánchez

Daniel Sánchez

Co-founder & CEO

Influencity

Madrid, Spain11 years experience

Co‑Founder & CEO, Influencity – Daniel Sánchez built one of the world’s largest AI‑powered influencer marketing platforms, indexing over 70 million creators.

With a background in IT consulting, Daniel Sánchez co‑founded Influencity in 2014 after seeing brands struggle to scale influencer campaigns. Today the platform indexes more than 70 million creators and provides AI‑driven discovery, audience analytics and campaign management tools. Daniel leads a team of data scientists and marketers who help clients like Samsung and Coca‑Cola find the perfect influencer matches. He serves on the board of the Branded Content Marketing Association in Spain and champions transparency and measurement in the influencer economy. Daniel believes technology should democratize access to high‑quality creator insights and continues to innovate around predictive analytics and fraud detection. Under his leadership Influencity has grown from a small startup in Valencia to a global SaaS used by thousands of marketers.

Experience

Co-founder & CEO

Influencity

2014 - Present

Member Board of Directors

BCMA (Branded Content Marketing Association)

2019 - Present

Founder

GetYourCause.com

2013 - 2017

System Analyst

Accenture España

2010 - 2013

System Analyst

ALTEN SPAIN

2009 - 2010

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Full

Experience

Co-founder & CEO

2014 - Present

Influencity

Influencity is an influencer marketing automation tool that helps brands and agencies to manage end-to-end campaigns on a global scale. It lets you: 1) identify influencers in any part of the world by followers, localization, industries, audience data, fake followers, demographics, languages, interests, etc. 2) management customization of all your campaigns & relationships through your own campaign rules. 3) measure in real-time the impact of your strategies at the post level, influencer, social network, etc. We’re able to source influencers from anywhere in the world, optimising the supply and demand with 100% personalised campaign workflows. The data provided, alongwith the personalisation of campaign workflows with mass automated management, allows Influencity to be the most versatile software on the market, differentiating itself from its competitors and other solutions. In this way, Influencity positions itself as a software capable of adapting 100% to the different circumstances of each client. This is why campaigns using our software are 200% more effective.

Member Board of Directors

2019 - Present

BCMA (Branded Content Marketing Association)

The BCMA is a worldwide organisation representing the branded content and influencer industry with members ranging from Broadcasters, media agencies, major brands and now social influencers/creatives and platform providers. There are over 44 million influencers and over 1200 platforms worldwide with an influencer marketing industry expected to be worth $16bn in the next few years. Still a small slice of total marketing spend, but its rapidly growing and one in which we will be supporting to bring greater brand value and a professionalism to the space. We are looking at creating an influencer marketing qualification too.

Founder

2013 - 2017

GetYourCause.com

- Crowdfunding market research in Spain and Europe - Analyzed competitors in our market. - Developed logical and physical database designs using MySql. - Analyzed, defined and designed the end-to-end solution. - Created backlog for each sprint. - Analyzed and developed the integration of different webservices as PayPal, Facebook, Twiiter and Google.

System Analyst

2010 - 2013

Accenture España

- Participated in the integration of different systems with high satisfaction from the client. - Analyzed, defined and designed the end-to-end solution bringing together business and IT requirements. - Participated in the development of systems design, class diagrams, sequence diagrams, activity diagrams, etc. - Designed the order management solution in the BSS/OSS systems. - Created High Level Design documentation with minor issues. - Supervised other collegue's work.

System Analyst

2009 - 2010

ALTEN SPAIN

- Participated in functional data and requirement analysis. - Developed logical and physical database designs using Oracle SQL and PL/SQL. - Developed and tested in Java language. - Participated in the development of systems design, class diagrams, sequence diagrams, activity diagrams, etc. - Participated in the design of systems SharePoint.

System Analyst

2007 - 2009

Vision IT Group

- Participated in functional data and requirement analysis. - Developed logical and physical database designs using Oracle SQL and PL/SQL. - Participated in the development of systems design, class diagrams, sequence diagrams, activity diagrams, etc.

Senior Analyst

2005 - 2007

ISBAN

- Developed and tested in Java language. - Worked with ETL tools and advanced tuning techniques. - Applied standard structures and practices to produce robust and effective applications and optimized complex query results in + 50% (performance and flexibility).

Analyst

2004 - 2005

Accenture España

- Designed, developed, tested, documented and supported software in Oracle PL/SQL and in Forms Oracle Developer in a team environment with structured Software - Development Life Cycle methodology completing tasks earlier than planned.