Brian Salzman

A 20-year veteran of the marketing world, Brian launched RQ to formalise a concept he calls “relationship marketing”. After early careers in Hollywood production and marketing for brands like AT&T and Nike, he realised that forging authentic connections between brands, celebrities and communities was the key to lasting relevance. RQ’s proprietary “Reaction Engine” uses AI to spot emerging cultural trends and match them with the right partners. Under Brian’s leadership, the agency has executed award-winning campaigns for YouTube, Abbott, Papa Johns, HBO and Vrbo. He blends data and intuition—valuing quantifiable insight yet believing that the best marketing arises from genuine human relationships. Brian speaks frequently on panels about relationship intelligence and mentors startups on building cultural capital.