Brandon Lentino

There are creative executives and then there are creative engineers. Brandon Lentino belongs to the latter category.

Starting his career in New York’s production scene, Brandon built Eight Seven Media, a boutique studio known for turning brand stories into cinematic social experiences. His early work with athletes and lifestyle brands was about understanding the rhythm of how culture travels online. How moments form, scale, and fade. That intuition became the foundation of his philosophy: creativity must move at the speed of relevance, but never lose its craft.

When Viral Nation acquired Eight Seven Media in 2022, Brandon took on a new challenge, scaling that creative integrity inside one of the world’s largest influencer marketing agencies. As Chief Creative Officer (CCO), he now leads Viral Nation Studio, a multidisciplinary team that combines production, creator collaboration, and experiential strategy for global clients.

What sets Brandon apart is his ability to translate artistry into operational excellence. He is both a director and a builder, equally fluent in the language of lenses and timelines as in client decks and campaign metrics.

Colleagues often describe his leadership as quietly relentless: grounded, analytical, but driven by a deep respect for the craft. His work has influenced how major brands approach creator-led storytelling.

Brandon’s presence on this list reflects more than titles or campaigns; it signals a shift in what creative leadership looks like in the creator economy. The future belongs to those who can hold both art and architecture in the same frame.