Bella Raschke
Senior Influencer Marketing Manager, Global
Publicis Groupe NL
Social Creative & Editor – Bella Raschke made her name as a social-creative at We Are Social and later as an editor at Publicis Groupe, where she crafts culturally resonant campaigns and documentary-style projects for major entertainment clients.
Beginning her career as a social creative at We Are Social in Amsterdam, Bella spent several years developing content for music and entertainment brands, from TikTok dances to narrative campaigns. She later joined Publicis Groupe as an editor, bringing a keen eye for storytelling and rhythm that she honed while studying film. Her credits include editing brand films and behind-the-scenes documentaries such as a Sabrina Carpenter tour film, where she captured the intimacy of touring life. Bella is known for her collaborative spirit and for championing diverse voices in production. Outside agency work she mentors young creatives and shares insight on panels about the intersection of social media and filmmaking.
Experience
Senior Influencer Marketing Manager, Global
Publicis Groupe NL
2024 - Present
Creative
2024 - 2024
Social Creative, mid weight (Copywriter)
We Are Social
2021 - 2024
Senior Social Executive
The Mint Partners
2020 - 2021
Social Media Manager
SheerLuxe
2019 - 2019
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Experience
Senior Influencer Marketing Manager, Global
2024 - PresentPublicis Groupe NL
Publicis Groupe NL x Boomerang Agency Clients: NIVEA, Heineken
Creative
2024 - 2024Freelancing for We Are Social during relocation to Amsterdam. Client: Samsung Global
Social Creative, mid weight (Copywriter)
2021 - 2024We Are Social
Clients: Samsung Global, Audi Lead Editor/Social Creative on Samsung Global’s Global Influencer Program, activating global talent to connect with Gen Z. Working under ECD Ben Clare. We Are Social is a global socially-led creative agency with unrivalled social media expertise. With 950 people in 15 offices spanning four continents, WAS delivers a global perspective to our clients in a time when social media is shaping culture. As part of the Editorial team, we're expected to be culturally connected and full of clever, creative ideas that set our clients apart on social. We know what’s trending, who to follow and what emerging meme formats to tap into, but more than that, we are able to build upon important social conversations to create platform-first ideas for clients that don’t just follow trends, they set them.
Senior Social Executive
2020 - 2021The Mint Partners
Clients: Klarna, TAG Heuer, Tourism Tasmania, Marriott Hotels, Sesión Tequila, Hill St, Lululemon, Simone Perele, JD Sports, Surfstitch, Luxury Escapes The Mint Partners is an insight-led creative communications consultancy committed to connecting your brand with the premium consumer.
Social Media Manager
2019 - 2019SheerLuxe
SheerLuxe.com is an online women's media and lifestyle platform based in London. In my time there, I managed all social media channels, community engagement and influencer partnerships, leading their Instagram to 100K followers, and creating a regular influencer content program that included weekly hosts and content formats that were then offered as brand partnership spots. I also helped produce the SheerLuxe YouTube show, a weekly show shot live in the SL studio, and the SheerLuxe podcast, reaching 500K subscribers and listeners. During my time, I also produced social campaigns with brands like Hourglass, Jo Malone, Sipsmith Gin, BA&SH Paris and Anine Bing.
Marketing and Social Executive
2018 - 2019The GPT Group
Charlestown Square is the largest shopping and entertainment destination in the Hunter region, owned by the GPT Group. Executed social media, marketing plans & graphic design for website, social media & EDMs. B2B relationships and marketing assistance, general and budget administration. Assisted Centre Stylist with fashion shoots, product & visual merchandising.
Marketing & Social Media Manager, The Greenroof
2015 - 2018The Greenroof | The Cambridge | King Street | The Argyle House
Managed and executed all social media, marketing and graphic design for The Greenroof, along with assistance across nightclub King Street Hotel and iconic music venue The Cambridge. During my time there we executed creative social media campaigns and projects, developed a vibrant and engaged social media community and I marketed and helped plan regular events such as flea markets, quiz nights, outdoor cinemas, Anzac Day and Australia Day — along with music festivals This That and Live At The Foreshore. Results included increased online presence, revenue and brand awareness.
Social Executive
2020 - 2020The Mint Partners