Beckii Flint
Co-Founder
Pepper Studio
Beckii Flint—formerly known online as Beckii Cruel—is the co‑founder and director of Pepper Studio, an award‑winning influencer marketing agency. A content creator since age 12, she went from viral J‑pop idol to industry thought leader and now champions creator wellbeing and authentic campaigns, earning recognition on Forbes 30 Under 30 and the Influencer Top 50
Rebecca ‘Beckii’ Flint has lived many creative lives before becoming a marketing executive. As a shy 14‑year‑old in the Isle of Man, she uploaded a dance cover of a Japanese pop song to YouTube and watched as it went viral across Japan, transforming her into the unlikely idol known as Beckii Cruel. She spent her mid‑teens juggling schoolwork with television appearances, photo shoots and concerts in Tokyo, all while navigating the cultural gulf between her British upbringing and her Japanese fanbase. Ultimately she chose to leave the idol industry and return home, parlaying her experience into a career as a digital creator focused on fashion and lifestyle.
In 2019 Beckii co‑founded Pepper Studio, a boutique influencer marketing agency that combines her first‑hand creator experience with strategic campaign design. The agency quickly became known for its human‑centric approach: prioritising fair pay, mental health and creative control for influencers while delivering measurable results for brands. Beckii has testified before committees in the House of Lords and House of Commons on influencer culture and digital regulation, and she frequently appears on the BBC to discuss social media trends. Her unique journey from viral teen idol to agency founder allows her to translate the needs of creators to marketers; she believes the next era of influencer marketing will be defined by empathy, education and long‑term partnerships.
Experience
Co-Founder
Pepper Studio
2019 - Present
Director
Pepper Studio
2020 - Present
Member, Future Leaders Council
World Wide Web Foundation
2021 - Present
Freelance Influencer Marketing Specialist
Penguin Random House UK
2019 - 2019
Creator Community Manager
Social Circle
2017 - 2019
Featured
Campaigns
Creators make up at the O2 unmissable for city adventurers
Creators Turn Ocean Spray Pink into a Movement
Creators Inspire Downloads for Xero Go
Saving water one dish at a time
Creators make Royal Albert Hall feel better IRL for Gen Z
Paddington becomes a social-first cultural icon
Pepper x Samsung x Tripadvisor x Emma Cook
Creators drive 47k clicks for Men’s Wearhouse
Arla Protein Everyday Fuel for Everyone
Thought
Leadership
A Day in the Life: Beckii Flint, Co-Founder of Pepper Studio
Hello Partner
Flint provides a glimpse into her daily responsibilities at Pepper Agency, which was co-founded with the mission of putting a human-first approach back into influencer marketing. The piece highlights the agency's success, including its win as 'Best Boutique Influencer Marketing Agency' at the 2021 Influencer Marketing Awards.
The Founder Of Pepper Studios – Beckii Flint
My Come Up
This profile covers Flint's history, starting with her viral fame in Japan and her move to London to work in influencer marketing technology. It details her journey toward co-founding Pepper Agency and her ambition to professionalize the industry.
In Conversation with Beckii Flint: 'I don't want influencers to be an afterthought anymore'
Hello Partner
This interview covers Flint's career progression from being an online content creator from a young age to co-founding Pepper Agency. She discusses her unique perspective on the influencer space and her vision for the industry's future.
Beckii Flint of Pepper Studio talks hate followers
The Influencer Marketing Lab
Flint is interviewed by influencer marketing consultant Scott Guthrie about the growth and growing pains of the influencer industry. Topics include winning awards, Pepper Agency's ethos, child influencers, hate followers, standardizing image rights, and diversifying creator revenue streams.
Full
Experience
Co-Founder
2019 - PresentPepper Studio
Proud to achieve 🏅 Best Influencer Marketing Campaign • Best Family & Parenting Campaign • Best Travel & Lifestyle Campaign • Best Boutique Influencer Marketing Agency • Most Creative Influencer Marketing Campaign • Most Effective Campaign for ROI • Parenting Brand Campaign of the Year • Best Multi-Platform Campaign • Best Group • Outstanding Collaboration • Rising Star • Best Cause-Led Campaign
Director
2020 - PresentPepper Studio
Pepper is an award-winning creator-first social media agency. We run end-to-end campaigns across influencer marketing, paid and organic social, research, creative, and production, proudly powered by people 🌶️ Why not find out how our unique human approach can help? Get in touch 👉 hello@pepperagency.com
Member, Future Leaders Council
2021 - PresentWorld Wide Web Foundation
While the World Wide Web was founded in 1989, the World Wide Web Foundation was established in 2009 by the web’s inventor Sir Tim Berners-Lee and Rosemary Leith to continue advancing the open web as a public good and a basic right. It is an independent, international organisation fighting for a world where everyone has affordable, meaningful access to a web that improves their lives and where their rights are protected. The Future Leaders Council is a collective of junior board members focussing on building mindshare, innovative fundraising, and providing insight.
Freelance Influencer Marketing Specialist
2019 - 2019Penguin Random House UK
I assisted Penguin Platform in building their influencer database, and planning their yearly influencer budget.
Creator Community Manager
2017 - 2019Social Circle
As the company grew, from when I first joined in 2016 (a team of just 3, including myself) to being a part of a dedicated in-house team of native digital Creators, I found myself enjoying the responsibility of Content within the team. I lived and breathed my company's ethos and I found myself advocating for online Creators both from a personal and professional standpoint. As Creator Community Manager, some of my responsibilities were: • Content creation for our platform and channels • Event and sponsorship management • Company branding, image, style, and tone • Advisory to the Creator team • Consultancy to the Managed Service team • Advisory to the needs and development of our proprietary platform • Identification of niche and native social talent • Creator-facing marketing strategy and implementation • Advisory to brand-facing marketing strategy and implementation
Head of Marketing and Communications
2019 - PresentPepper
Co-Founder
2023 - PresentFinfluencer
Creator Liaison
2016 - 2017Social Circle
Recognition
& Awards
Award
2021
Award
2022
Award
2022