CEO & Cofounder
HypeAuditor
Co-Founder & CEO, HypeAuditor – Alexander Frolov leads HypeAuditor, the analytics platform bringing transparency and data-driven insight to influencer marketing.
A seasoned entrepreneur and technology leader, Alexander co-founded HypeAuditor in 2017 after recognising that influencer marketing needed better tools to combat fraud and measure true influence. Before HypeAuditor he spent a decade building Fotostrana, Russia’s largest social-entertainment network with over 50 million users, where he oversaw product, analytics and growth. Those experiences taught him the value of community and the challenges of moderating user-generated content. With HypeAuditor he pioneered AI-based audience-quality scoring and launched a marketplace that helps brands, agencies and creators connect based on authenticity and performance. Alexander often speaks about ethics in the creator economy and sits on industry panels discussing AI and influencer marketing. His long-term vision is to empower creators worldwide by making the industry fair, accessible and data-driven.
HypeAuditor
2017 - Present
Playkot
2018 - 2023
FS Play
2013 - 2018
Fotostrana.ru
2009 - 2013
Fotostrana.ru
2008 - 2009

Branded Content Marketing Association
HypeAuditor
At HypeAuditor, we lead the way in influencer marketing. Trusted by thousands of brands and agencies worldwide, we've earned awards for our innovation and are frequently featured in top media like Forbes, The Washington Post, and Business Insider. With a database of over 200 million creators across Instagram, YouTube, TikTok, Twitter, and Twitch, our platform allows brands and agencies to easily find and connect with the best creators for their campaigns. Whether it's for paid integrations, a comprehensive product seeding strategy, or building long-term advocacy programs, HypeAuditor streamlines the entire process. From discovery to communication, campaign management, and performance tracking, our tools handle every aspect of influencer marketing with efficiency and ease. We also take pride in our industry-leading fraud detection technology, ensuring that brands invest only in productive, verified collaborations, safeguarding their marketing budgets. Our mission is simple: to make influencer marketing as effective, transparent, and pain-free as possible.
Playkot
This was almost like a hobby for me because I love games and wanted to find something that would allow me to participate in making real, big games. I started by mentoring the C-level team of the oldest company project, Super City. I brought a data-driven approach and my product development and monetization skills. Even though it was the oldest game in the company's portfolio, we hit record revenue growth in the first year. After one by one, I started mentoring all the company games, Age of Magic, Spring Valley, all R&D projects, and even the C-level transformation project at the very end. It was an interesting part of my life and a refreshing experience.
FS Play
Fotostrana is the biggest social entertainment network in Russia with over 50 million registered users. It was designed as a space where users can meet, chat, play games, and take part in all kinds of contests. Its DAU is 800K+, MAU is 2.5KK+
Fotostrana.ru
I was the Head of Game Development at Fotostrana. The largest project I managed was My Pet World with around 15 separate game applications from farming games to poker. My team developed a platform that allows integrating our partners’ games. So far, there are over 100 different games connected.
Fotostrana.ru
Our team built the company’s first affiliate marketing program named Fotocash. I managed to grow it into a successful marketing channel with a steady stream of new users. It is still active and known as CPAZilla.