Adrian Kotowski cover
Adrian Kotowski

Adrian Kotowski

Founder & CRO

Audiencly - Influencer Marketing

Germany7 years experience

Founder & CEO, Audiencly – Adrian Kotowski established Hamburg-based Audiencly after spotting how influencer collaborations could transform brand storytelling. Today the agency represents hundreds of gaming and lifestyle creators and connects them with brands worldwide.

Adrian launched his first influencer collaboration in 2016 and was instantly hooked by the power of creator-driven storytelling. Frustrated by the lack of structured support for both brands and talent, he founded Audiencly in 2018 and built it into a full-service agency that now represents hundreds of creators across gaming, entertainment and lifestyle niches. Leveraging his own background as a gamer and digital-marketing specialist, he designed transparent contracts, personalised campaign strategies and long-term partnerships. Under his leadership Audiencly has expanded from Germany to offices in London and Los Angeles, working with clients ranging from ASUS to Warner Bros. What sets Adrian apart is his belief that influencer marketing should be a win-win—creators deserve fair representation and creative freedom, while brands deserve data-driven results. He continues to innovate by adopting AI-powered matchmaking tools and advocating for ethical standards in the creator economy.

Experience

Founder & CRO

Audiencly - Influencer Marketing

2018 - Present

Business Operations Manager

Earnity

2017 - 2018

CMO

Empire Digital Marketing

2016 - 2018

Featured

Campaigns

Instagram Content featuring brodieshredz for YAZIO
Campaign

Instagram Content featuring brodieshredz for YAZIO

92,224
Likes
View Case Study
Dungeon Hunter VI
Campaign

Dungeon Hunter VI

1M+
Likes
3M+
Views
15
Creators
3%
Engagement rate
View Case Study
Marvel Snap
Campaign

Marvel Snap

48,000
Likes
1,200,000
Views
2,000
Comments
22
Creators
View Case Study
Wargaming
Campaign

Wargaming

+1000000
Likes
+5500000
Views
+54000
Comments
49
Vidoes live
View Case Study
12 In-game Character Campaigns
Campaign

12 In-game Character Campaigns

+2280000
Likes
+1.02B
Views
362
Creators
+1240000
Engagements
View Case Study
Air Up
Campaign

Air Up

5,400,000
Likes
70,000,000
Views
270,000
Comments
16
Influencers
View Case Study
ZenMarket
Campaign

ZenMarket

350,000
Likes
6,000,000
Views
20
Creators
5%
Engagement rate
View Case Study
WarHammer Brand Shop Launch
Campaign

WarHammer Brand Shop Launch

View Case Study
Naraka
Campaign

Naraka

350,000
Likes
11,000,000
Views
20,000
Comments
21
Creators
View Case Study
Honkai: Star Rail Magic Sounds
Campaign

Honkai: Star Rail Magic Sounds

2,200,000
Total likes
65,000,000
Total views
120,000
Total comments
100
Total creators
View Case Study
Le Temps des Cerises
Campaign

Le Temps des Cerises

40
Creators
+1500000
Impressions
+50000
Engagements
View Case Study
Skillshare
Campaign

Skillshare

+3000000
Views
9%
Engagement rate
23
Creators
View Case Study
The Devs Paid Me to Obliterate Nerds in War Thunder
Campaign

The Devs Paid Me to Obliterate Nerds in War Thunder

9,200,000
Likes
280,000,000
Views
660
Uploads
658,000
Comments
View Case Study
Tineco
Campaign

Tineco

3
Creators
30,000
Total likes
489,000
Total views
410
Total comments
View Case Study
NordVPN
x Audiencly
Campaign

NordVPN x Audiencly

2,800,000
Likes
61,300,000
Views
234,000
Comments
236
Creators
View Case Study

Trusted by

Leading Brands

Naraka
NordVPN
Tineco
Dungeon Hunter VI
Skillshare
Marvel Snap
Yazio
Air Up
Wargaming
ZenMarket
Social Point
Le Temps des Cerises
HoYoverse
Gaijin Entertainment
WarHammer
Naraka
NordVPN
Tineco
Dungeon Hunter VI
Skillshare
Marvel Snap
Yazio
Air Up
Wargaming
ZenMarket
Social Point
Le Temps des Cerises
HoYoverse
Gaijin Entertainment
WarHammer

Full

Experience

Founder & CRO

2018 - Present

Audiencly - Influencer Marketing

We're doing optimized influencer marketing, not just influencer marketing! 🚀 Achieving good results with influencer campaigns today is much more difficult than it was a few years ago. A very clear process is needed to implement successful campaigns. This is exactly where we support our customers. In the last 6 years, we have implemented more than 2.100 successful influencer campaigns. We have worked with top brands such as Airup, Genshin Impact and Disney and have contact with more than 10.000 influencers. We have processed, analyzed and complied all our learnings & insights from the last few years and created our own framework called "optimized influencer marketing". With this framework, we are able to maximize the impact of influencer campaigns for our clients. Optimized Influencer Marketing means for us: ✅ Defining your objectives ✅ Defining your target audience ✅ Planning your campaign strategy ✅ Selecting the right influencers ✅ Creating promotions ✅ Content approval & launch controlling ✅ Campaign reporting We take full responsibility over the whole process and ensure that the campaign is a success - this is what we love to do and what makes our strength! 💫 Now it's up to you - do you want to reach your audience with influencers? Hit me up! 🙌🏼

Business Operations Manager

2017 - 2018

Earnity

CMO

2016 - 2018

Empire Digital Marketing