The Shelf
Founded in 2012 and based in Brooklyn, NY, The Shelf is a full-service influencer marketing agency running campaigns across the full purchase funnel, from organic creator content to paid social amplification and allowlisting. The agency specializes in sourcing and scheduling creators, producing UGC content libraries, and applying data-driven optimization across TikTok, Instagram, Facebook, and Pinterest. Clients include Nike, Walmart, Gymshark, Amazon, Famous Footwear, KISS, and Savers/Value Village, with particularly deep work in food and beverage, fashion, beauty, and entertainment. A Savers/Value Village campaign targeting Gen Z generated 93 million impressions at a $1.84 CPM, 35% below benchmark, while a Papa Murphy's campaign returned $29.71 ROAS and drove 11,600 purchases. A Nite Ize campaign delivered 372 content pieces against a promised 104, finishing 780% over the content goal. The agency reports a 95% client renewal rate across its portfolio.
The Shelf
Founded in 2012 and based in Brooklyn, NY, The Shelf is a full-service influencer marketing agency running campaigns across the full purchase funnel, from organic creator content to paid social amplification and allowlisting. The agency specializes in sourcing and scheduling creators, producing UGC content libraries, and applying data-driven optimization across TikTok, Instagram, Facebook, and Pinterest. Clients include Nike, Walmart, Gymshark, Amazon, Famous Footwear, KISS, and Savers/Value Village, with particularly deep work in food and beverage, fashion, beauty, and entertainment. A Savers/Value Village campaign targeting Gen Z generated 93 million impressions at a $1.84 CPM, 35% below benchmark, while a Papa Murphy's campaign returned $29.71 ROAS and drove 11,600 purchases. A Nite Ize campaign delivered 372 content pieces against a promised 104, finishing 780% over the content goal. The agency reports a 95% client renewal rate across its portfolio.
Moosejaw
Moosejaw hit 100K followers, 37 creators, 15K views
15,148
Video Views
150
Content Pieces
37
Total Creators
2.89%
Engagement Rate
301
Additional Content
28,287
Pinterest Engagements
Nite Ize
Nite Ize delivered 372 content pieces, 780% over promise
104
Promised Content
780%
Content Overdelivery
6.42%
Engagement Rate Andy
372
Total Content Pieces
Engine
Engine rebrand reaches 510K impressions with creators
509
Saves
1,532
Shares
2.49%
Ctr Paid
8,808
Engagements
510,742
Impressions
117
Link Clicks
206
Sticker Taps
279
Profile Visits
10
Total Creators
Feit Electric
Feit Electric drove 47,000 visitors at $1.60 each
$1.60
Cplpv
2.49%
Ctr Paid
4,568
Link Clicks
839
Sticker Taps
47,000+
Website Visitors
432
Where To Buy Clicks
25%
Wtb Conversion Rate
1,731
Site Visitors Tracked
0.70%
Ctr Industry Benchmark
Smile Generation
Smile Generation hit 5.4M reach with 248 content pieces
248+
Content Pieces
5.4M
Potential Reach
3.91%
Engagement Ratio
1.5%
Industry Standard
209%
Ugc Over Delivery
33,000
Video Engagements
36.61%
Reach Over Delivery
156%
Engagements Over Delivery
167%
Engagements Over Delivery Alt
Sweet Defeat
Sweet Defeat hits 230K story views across 6 platforms
6
Platforms
810
Link Clicks
230,000
Story Views
1,666
Sticker Taps
3.81%
Engagement Rate
4.37%
Story Engagement Rate
Susan G. Komen
Susan G. Komen campaign hit 4.59% engagement on facts
3.28%
Engagement Rate
94.3%
Engagements Vs Promised
4.59%
Facts Stats Engagement Rate
Earthjustice
Earthjustice awareness campaign drove 254 clicks
254
Link Clicks
Peelz Citrus
Peelz Citrus hit 41.1M impressions, 1.7M engagements
1.7M
Engagements
41.1M
Impressions
145%
Assets Delivered
Savers / Value Village
Savers Value Village reached 93M impressions with thrift con
11%
Engagement Rate
93M+
Total Impressions
180+
Total Assets Created
Weekday
Weekday hit 5.9K purchases with 47 creators
€10.23
Top Roas
5.9K
Purchases
410K
Engagements
145
Total Posts
90M
Total Impressions
47
Creators Activated
Famous Footwear
Famous Footwear pandemic campaign drove 659k engagements
13
Story Sets
662
Link Clicks
766
Sticker Taps
659,546
Blog Engagements
2.77%
Infeed Engagement Rate
Blued
Blued bachelor campaign, 18,788 link clicks
7
Total Creators
18,788
Bruno Link Clicks
22.22%
Bruno Engagement Rate
13.90%
Stories Engagement Rate
90.70%
Instagram Reach Percentage
American Standard
American Standard bathroom series hit 100K views
10,558
Blog Clicks
100,000
Youtube Views
13,291
Total Engagements
67%
Reach Over Delivery
71%
Content Over Delivery
21%
Engagements Over Delivery
Lenox
Lenox rebranding drove 12k sticker taps, 896 clicks
32
Creators
896
Link Clicks
12,113
Sticker Taps
253
Content Pieces
688%
Content Over Delivery
378%
Engagements Over Delivery
62.9%
Engagement Rate Whitelisting
786%
Potential Reach Over Delivery
Yelp
Yelp Black business attribute, 2.7K clicks, 55% engagement
2,700
Clicks Paid
1,000
Sticker Taps
402
Clicks Organic
54.8%
Engagement Rate
246%
Clicks Goal Exceeded
45
Story Frames Promised
84
Story Frames Delivered
9.81%
Engagement Rate Organic
Mommy's Bliss
Mommy's Bliss grew to 35+ creators, 35M impressions
35+
Creators 2024
10M+
Impressions 2023
19.6M
Impressions 2024
35M+
Total Impressions
4-7%+
Avg Engagement Rate
5.7M
Impressions 2021 2022
72%
Story Sets Link Actions
above 0.10%
Paid Er Vs Meta Benchmark
2.7x
Reels Impression Multiplier
The Shelf (Internal Project)
The Shelf mobilized 250 influencers for COVID relief
500
Hashtag Uses
8%
Response Rate
17,000
Influencers Reached
250
Influencers Committed
Services
Allowlisting + Paid Media Execution
Content Production
Data-driven Optimization
Full-Funnel Creator Campaigns
Influencer Marketing
Influencer Marketing Campaigns
Influencer Sourcing & Scheduling
Measurement & Insights
Paid Social
Paid Social Amplification
Social Content Production
UGC + Amplification
User Generated Content
Clients
Savers / Value Village
QVC
Smile Generation
Viacom
Mommy's Bliss
Sweet Defeat
Peelz Citrus
Lenox
Amazon
Nite Ize
Original Penguin
Famous Footwear
KISS
RefrigiWear
KIDZ BOP
Moosejaw
Nike
Walmart
Gymshark
Sports Illustrated
St Pierre Bakery
Papa Murphy's
Feit Electric
Susan G. Komen
Quinny
Sam's Club
EOS
ROAR Organic
HelloFresh
The Honest Company
American Standard
Essence of Australia
Natori
Ello
Earthjustice
Uniqlo
Blued
Greenvelope
Yelp
Weekday
Work
Moosejaw
Moosejaw hit 100K followers, 37 creators, 15K views
15,148
Video Views
150
Content Pieces
37
Total Creators
2.89%
Engagement Rate
301
Additional Content
28,287
Pinterest Engagements
Nite Ize
Nite Ize delivered 372 content pieces, 780% over promise
104
Promised Content
780%
Content Overdelivery
6.42%
Engagement Rate Andy
372
Total Content Pieces
Engine
Engine rebrand reaches 510K impressions with creators
509
Saves
1,532
Shares
2.49%
Ctr Paid
8,808
Engagements
510,742
Impressions
117
Link Clicks
206
Sticker Taps
279
Profile Visits
10
Total Creators
Feit Electric
Feit Electric drove 47,000 visitors at $1.60 each
$1.60
Cplpv
2.49%
Ctr Paid
4,568
Link Clicks
839
Sticker Taps
47,000+
Website Visitors
432
Where To Buy Clicks
25%
Wtb Conversion Rate
1,731
Site Visitors Tracked
0.70%
Ctr Industry Benchmark
Smile Generation
Smile Generation hit 5.4M reach with 248 content pieces
248+
Content Pieces
5.4M
Potential Reach
3.91%
Engagement Ratio
1.5%
Industry Standard
209%
Ugc Over Delivery
33,000
Video Engagements
36.61%
Reach Over Delivery
156%
Engagements Over Delivery
167%
Engagements Over Delivery Alt
Sweet Defeat
Sweet Defeat hits 230K story views across 6 platforms
6
Platforms
810
Link Clicks
230,000
Story Views
1,666
Sticker Taps
3.81%
Engagement Rate
4.37%
Story Engagement Rate
Susan G. Komen
Susan G. Komen campaign hit 4.59% engagement on facts
3.28%
Engagement Rate
94.3%
Engagements Vs Promised
4.59%
Facts Stats Engagement Rate
Earthjustice
Earthjustice awareness campaign drove 254 clicks
254
Link Clicks
Peelz Citrus
Peelz Citrus hit 41.1M impressions, 1.7M engagements
1.7M
Engagements
41.1M
Impressions
145%
Assets Delivered
Savers / Value Village
Savers Value Village reached 93M impressions with thrift con
11%
Engagement Rate
93M+
Total Impressions
180+
Total Assets Created
Weekday
Weekday hit 5.9K purchases with 47 creators
€10.23
Top Roas
5.9K
Purchases
410K
Engagements
145
Total Posts
90M
Total Impressions
47
Creators Activated
Famous Footwear
Famous Footwear pandemic campaign drove 659k engagements
13
Story Sets
662
Link Clicks
766
Sticker Taps
659,546
Blog Engagements
2.77%
Infeed Engagement Rate