Seed Marketing
Based in London with a team of 11 to 50, Seed Marketing is an experiential and influencer marketing agency that builds campaign work around live events, campus activations, and creator-led content production. The agency handles the full chain from influencer sourcing and talent representation through to branded UGC packages and social-first community management, with particular depth in student and youth marketing. Clients include lululemon, Adobe, Revolut, Spotify, Taco Bell, Jack Daniel's, and Bud Light, spanning fitness, fintech, entertainment, and food and beverage. A campus tour for Adobe Express across 27 UK universities produced 42k account sign-ins and a 98% year-on-year sign-in uplift. A Taco Bell student tour across ten UK cities reached 75M people and drove a 153% late-night sales uplift. For lululemon's Club 600 event series, 82.9% of attendees said they would attend another event, with 35% new to the brand.
Seed Marketing
Based in London with a team of 11 to 50, Seed Marketing is an experiential and influencer marketing agency that builds campaign work around live events, campus activations, and creator-led content production. The agency handles the full chain from influencer sourcing and talent representation through to branded UGC packages and social-first community management, with particular depth in student and youth marketing. Clients include lululemon, Adobe, Revolut, Spotify, Taco Bell, Jack Daniel's, and Bud Light, spanning fitness, fintech, entertainment, and food and beverage. A campus tour for Adobe Express across 27 UK universities produced 42k account sign-ins and a 98% year-on-year sign-in uplift. A Taco Bell student tour across ten UK cities reached 75M people and drove a 153% late-night sales uplift. For lululemon's Club 600 event series, 82.9% of attendees said they would attend another event, with 35% new to the brand.
ASICS
ASICS activated 105 influencers across 3 venues
3
Live Events
200+
International Guests
105
Influencers Activated
Adobe
Adobe Express drove 98% sign-in growth across 27 campuses
17
Days
32
Live Events
54%
Footfall Uplift
42k
Account Sign Ins
27
Creative Campuses
2
Freshers Festivals
98%
Sign In Uplift Yoy
Happy Socks
Happy Socks interactive bench drove 40k Instagram reach
Spotify
Spotify's Greasy Tunes cafe hit 56.7M impressions
14k+
Waitlist
56.7M
Impressions
9
Performances
5
Live Podcasts
4
Sold Out Days
2.7k
Tickets Claimed
lululemon
Lululemon Align pop-ups generated 96M social reach
572
De Attendees
255
De Social Posts
560
De Sticker Taps
89
Uk Social Posts
21.2M
De Combined Reach
75M
Uk Combined Reach
60
Uk Ambassadors Attended
156K
De Ig Stories Impressions
Revolut
Revolut reached 12,700 fans at Manchester City Women
12,700
Fans Reached
1 in 4
Engagement Rate
1
Halftime Moments
3,200
Preloaded Cards Distributed
lululemon
Lululemon Short Circuit drew 2,000 fitness fans
Levi's
Levi's recruited 50 student influencers across 3 countries
Adobe
Adobe Express reached 5,345 students across 6 campuses
2,471
Irl Sign Ins
5,345
Students Engaged
47%
Average Conversion Rate
6
Hero Campuses Activated
8
Total Activations Delivered
2,035
Sba Driven Digital Activations
YouTube
YouTube Premium reached 40 universities with creators
Levi's
Levi's reached 500 campus photo booth participants
120K
Impressions
500+
App Downloads
500
Photo Booth Participants
Zapp
How Zapp reached 127K students with 214 UGC posts
214
Ugc Posts
127K
Students Reached Online
Soap & Glory
Soap & Glory bus tour reached 1.1M students, 485% entries
1.1M
Reach
24K
Student Attendees
485% vs target
Competition Entries
Levi's
Levi's 501s hit 76k impressions in 6 weeks
65,943
Reach
76,355
Impressions
12.03%
Engagement Rate
13.42%
Content Engagement Rate
NHS
NHS reached 1.5M site visits with Club MTV campaign
3.6M
Reach
21,566
Entries
68.5K
Engagements
4.4M
Impressions
1.5M
Site Visits
1,173,400
Mtv Tv Ad Views
1,232
Pr Coverage Pieces
CoppaFeel!
CoppaFeel reached 175K with 32 UGC pieces
132
Posts
175,139
Reach
32
Ugc Pieces
220,280
Impressions
265.36%
Reach Vs Kpi
1,117,552
Paid Impressions
209.79%
Impressions Vs Kpi
Prime Video
Prime Video's Perfect Addiction gained 7K event signups
4K
Instagram Followers Gained
20.5K
Social Competition Engagements
7,000
Social Competition Applications
Services
Branded UGC Packages
Content Production
Custom Activations, Events & Experiential
Event Strategy + Promotion
Experiential Activation
Full Service Production
Influencer Marketing
Influencer Marketing Campaigns
Influencer Sourcing & Scheduling
Social Media Marketing
Social-First Community Management
Talent Representation
User Generated Content
Clients
Zapp
Jack Daniel's
Bud Light
CoppaFeel!
BrewDog
Taco Bell
Revolut
Instax
Just Eat
Odeon
Hello Fresh
YouTube
Soap & Glory
Popeyes
Lululemon
Bumble
Prime Video
Adobe
Spotify
Domino's
Mind
NHS
Happy Socks
Amazon
Levi's
MLB
England Rugby
ASICS
New Balance
ASOS
Work
ASICS
ASICS activated 105 influencers across 3 venues
3
Live Events
200+
International Guests
105
Influencers Activated
Adobe
Adobe Express drove 98% sign-in growth across 27 campuses
17
Days
32
Live Events
54%
Footfall Uplift
42k
Account Sign Ins
27
Creative Campuses
2
Freshers Festivals
98%
Sign In Uplift Yoy
Happy Socks
Happy Socks interactive bench drove 40k Instagram reach
Spotify
Spotify's Greasy Tunes cafe hit 56.7M impressions
14k+
Waitlist
56.7M
Impressions
9
Performances
5
Live Podcasts
4
Sold Out Days
2.7k
Tickets Claimed
lululemon
Lululemon Align pop-ups generated 96M social reach
572
De Attendees
255
De Social Posts
560
De Sticker Taps
89
Uk Social Posts
21.2M
De Combined Reach
75M
Uk Combined Reach
60
Uk Ambassadors Attended
156K
De Ig Stories Impressions
Revolut
Revolut reached 12,700 fans at Manchester City Women
12,700
Fans Reached
1 in 4
Engagement Rate
1
Halftime Moments
3,200
Preloaded Cards Distributed
lululemon
Lululemon Short Circuit drew 2,000 fitness fans
Levi's
Levi's recruited 50 student influencers across 3 countries
Adobe
Adobe Express reached 5,345 students across 6 campuses
2,471
Irl Sign Ins
5,345
Students Engaged
47%
Average Conversion Rate
6
Hero Campuses Activated
8
Total Activations Delivered
2,035
Sba Driven Digital Activations
YouTube
YouTube Premium reached 40 universities with creators
Levi's
Levi's reached 500 campus photo booth participants
120K
Impressions
500+
App Downloads
500
Photo Booth Participants
Zapp
How Zapp reached 127K students with 214 UGC posts
214
Ugc Posts
127K
Students Reached Online