Open Influence
Based in Los Angeles and operating for over 12 years, Open Influence is a full-service influencer marketing agency with a team of 51 to 200 that handles everything from creator sourcing and campaign strategy to content production and data analytics. The agency runs full-funnel creator campaigns across Instagram, TikTok, and YouTube, with particular depth in entertainment, automotive, food and beverage, and health and wellness categories. Clients include Uber, AT&T, Moderna, Disney Pixar, Subaru, Amazon Prime Video, Mercedes-Benz, and Lionsgate, among others. A campaign for Moderna using the #SpikevaxPartners creator network generated 503 million impressions and 32 million engagements at a 6.44% engagement rate. A narrative-driven creator campaign for Lionsgate's Ballerina, where creators completed stunt challenges at 87Eleven, produced 14 million views across 195 million targeted followers. The agency received a 2023 Shorty Award in the Shopping category.
Open Influence
Based in Los Angeles and operating for over 12 years, Open Influence is a full-service influencer marketing agency with a team of 51 to 200 that handles everything from creator sourcing and campaign strategy to content production and data analytics. The agency runs full-funnel creator campaigns across Instagram, TikTok, and YouTube, with particular depth in entertainment, automotive, food and beverage, and health and wellness categories. Clients include Uber, AT&T, Moderna, Disney Pixar, Subaru, Amazon Prime Video, Mercedes-Benz, and Lionsgate, among others. A campaign for Moderna using the #SpikevaxPartners creator network generated 503 million impressions and 32 million engagements at a 6.44% engagement rate. A narrative-driven creator campaign for Lionsgate's Ballerina, where creators completed stunt challenges at 87Eleven, produced 14 million views across 195 million targeted followers. The agency received a 2023 Shorty Award in the Shopping category.
Disney Pixar
Disney Pixar Lightyear hit 3.86M organic impressions
11.95%
Organic Ig In Feed Er
9.08%
Total In Feed View Rate
40M+
Total Followers Targeted
3.86M+
Total Organic Impressions
149% delivery to goal
Organic Ig In Feed Er Vs Goal
182% delivery to goal
Total In Feed View Rate Vs Goal
335% delivery to goal of 12M
Total Followers Targeted Vs Goal
709% delivery to goal of 545K
Total Organic Impressions Vs Goal
Moderna
Moderna Spikevax campaign reached 503M impressions
71.8K+
Total Clicks
6.44%
Engagement Rate
32M+
Total Engagements
503M+
Total Impressions
Lionsgate
Lionsgate Ballerina reached 14M views with creator stunts
14M
Total Views
5.6K
Total Clicks
5
Total Creators
337K
Total Engagements
86
Total Organic Posts
195M
Total Followers Targeted
Uber
Uber Comfort Electric reached 1.6M views with Tesla rides
1.6M+
Total Views
361K+
Total Engagements
5K+
Total Share Saves
2.8M+
Total Followers Targeted
FOX
FOX Extracted reached 148.5M impressions with 100+ creators
100+
Creators
200+
Unique Assets
7.5M+
Total Engagements
148.5M+
Total Impressions
57.8M+
Total Followers Targeted
Subaru
Subaru National Make a Dog's Day, 8.3M views
3K+
Total Clicks
502K+
Total Engagements
8K+
Total Shares Saves
8.3M+
Total Views Impressions
43.2M+
Total Followers Targeted
Subaru
Subaru Crosstrek earned 449K engagements via creators
449K+
Total Engagements
15.1M+
Total Impressions
8.4M+
Total Video Views
958K+
Total Followers Targeted
DICK'S Sporting Goods
DICK'S holiday campaign drove 6.4M views with athletes
6.4M+
Total Views
94K
Total Engagements
38K
Total Shares Saves
3.3M+
Total Followers Targeted
Genesis
Genesis GV70 earned 59.3M impressions through creators
66.3K
Total Clicks
43
Unique Assets
106K
Total Engagement
59.3M
Total Impressions
8.3M
Total Followers Targeted
adidas Originals
adidas Originals drove 957K views highlighting creator
25
Total Posts
957K+
Total Views
14.6K+
Total Engagements
657
Total Shares Saves
22.6M+
Total Followers Targeted
Macy's
Macy's VR store drove 19.24M impressions, 19.7% engagement
19.7%
Engagement Rate
19.24M+
Total Impressions
11.5K
Total Link Clicks
759K
Total Followers Targeted
391.6%
Ig In Feed Impression Rate
Subaru
Subaru Forester reveal drives 10.8M impressions
4.89K+
Total Engagements
10.8M+
Total Impressions
9.2M+
Total Video Views
3.2M+
Total Followers Targeted
Subaru
How Subaru planted 100,000 trees, reached 18.9M
18.9M+
Total Views
16.2K
Total Clicks
999.4K+
Total Engagements
5.5M
Total Followers Targeted
Visit Philadelphia
Visit Philadelphia reached 2.1M impressions, 627% goal
35
Total Posts
194%
Posts Goal Delivery
5.46M+
Total Followers Targeted
440%
Engagements Goal Delivery
627%
Impressions Goal Delivery
55K+
Total Organic Engagements
2.1M+
Total Organic Impressions
167%
Followers Targeted Goal Delivery
Mercedes-Benz
Mercedes-Benz Dream Days hits 48.7M views
48.7M+
Total Views Impressions
132%
Above Benchmark Reel View Rate
118%
Gold Delivery Reach Against Target
474%
Above Delivery Benchmark Story Views
95.4%
Positive Comments Positive Sentiment
Services
Ambassador Program Management
B2B & Influencer Programs
Competitor Influencer Audits
Event & Experiential Activations
Influencer Campaign Management
Influencer Campaign Strategy
Influencer Content Briefing
Influencer Discovery & Vetting
Influencer Outreach & Negotiation
Influencer Performance Analytics
Multilingual & Cross-Market Campaigns
Paid Amplification of Influencer Content
Product Seeding & Gifting
Social Listening & Sentiment Analysis
TikTok
Whitelabel Influencer Services
YouTube
Clients
Uber
AT&T
Qantas
Asahi Super Dry
Moderna
DICK'S Sporting Goods
Disney Pixar
Universal Pictures
FOX
Bose
Subaru
Mercedes-Benz
Subway
Amazon Prime Video
Genesis
Macy's
Huggies
More Than A Vote
Visit Philadelphia
Lionsgate
Adidas Originals
California Lottery
Peroni
Holland Master
Las Vegas Convention and Visitors Authority
Barilla
Work
Disney Pixar
Disney Pixar Lightyear hit 3.86M organic impressions
11.95%
Organic Ig In Feed Er
9.08%
Total In Feed View Rate
40M+
Total Followers Targeted
3.86M+
Total Organic Impressions
149% delivery to goal
Organic Ig In Feed Er Vs Goal
182% delivery to goal
Total In Feed View Rate Vs Goal
335% delivery to goal of 12M
Total Followers Targeted Vs Goal
709% delivery to goal of 545K
Total Organic Impressions Vs Goal
Moderna
Moderna Spikevax campaign reached 503M impressions
71.8K+
Total Clicks
6.44%
Engagement Rate
32M+
Total Engagements
503M+
Total Impressions
Lionsgate
Lionsgate Ballerina reached 14M views with creator stunts
14M
Total Views
5.6K
Total Clicks
5
Total Creators
337K
Total Engagements
86
Total Organic Posts
195M
Total Followers Targeted
Uber
Uber Comfort Electric reached 1.6M views with Tesla rides
1.6M+
Total Views
361K+
Total Engagements
5K+
Total Share Saves
2.8M+
Total Followers Targeted
FOX
FOX Extracted reached 148.5M impressions with 100+ creators
100+
Creators
200+
Unique Assets
7.5M+
Total Engagements
148.5M+
Total Impressions
57.8M+
Total Followers Targeted
Subaru
Subaru National Make a Dog's Day, 8.3M views
3K+
Total Clicks
502K+
Total Engagements
8K+
Total Shares Saves
8.3M+
Total Views Impressions
43.2M+
Total Followers Targeted
Subaru
Subaru Crosstrek earned 449K engagements via creators
449K+
Total Engagements
15.1M+
Total Impressions
8.4M+
Total Video Views
958K+
Total Followers Targeted
DICK'S Sporting Goods
DICK'S holiday campaign drove 6.4M views with athletes
6.4M+
Total Views
94K
Total Engagements
38K
Total Shares Saves
3.3M+
Total Followers Targeted
Genesis
Genesis GV70 earned 59.3M impressions through creators
66.3K
Total Clicks
43
Unique Assets
106K
Total Engagement
59.3M
Total Impressions
8.3M
Total Followers Targeted
adidas Originals
adidas Originals drove 957K views highlighting creator
25
Total Posts
957K+
Total Views
14.6K+
Total Engagements
657
Total Shares Saves
22.6M+
Total Followers Targeted
Macy's
Macy's VR store drove 19.24M impressions, 19.7% engagement
19.7%
Engagement Rate
19.24M+
Total Impressions
11.5K
Total Link Clicks
759K
Total Followers Targeted
391.6%
Ig In Feed Impression Rate
Subaru
Subaru Forester reveal drives 10.8M impressions
4.89K+
Total Engagements
10.8M+
Total Impressions
9.2M+
Total Video Views
3.2M+
Total Followers Targeted
Awards
Shopping
Automotive
Best influencer partnership
Instagram Partnership
Automotive
Influencer Marketing
Retail & E-commerce
Best Influencer Endorsement
Brands as Creators
Multicultural/LGBT Media
Best use of an Influencer
Best Branded Campaign on a Digital Platform
Multicultural/LGBT Media and Social Media
Best Influencer Campaign
Social Media Campaign of the Year
Automotive
Social Purpose